HANSEYACHTS-PARENT COMPANY AURELIUS ACQUIRES CATAMARAN BUILDER PRIVILÈGE

Hanse

May 29, 2017

AURELIUS Equity Opportunities SE & Co. KGaA (ISIN: DE000A0JK2A8) has acquired a majority stake in French catamaran builder Privilège. With the exception of CEO Gilles Wagner, who will remain in office, all previous owners have sold their shares. Privilège will continue to exist as an independent brand. There are major synergies with AURELIUS group company HanseYachts AG, and the new equity investment allows AURELIUS and HanseYachts to enter the high-growth catamaran market. HanseYachts will thus market seven world-renowned sailing boat and motor yacht brands going forward.

Privilège and HanseYachts have the same concept when it comes to building boats: Both build premium-segment owner yachts that are sporty, luxurious and above all else particularly seaworthy. The location of the Privilège shipyard in Les Sables-d’Olonne (France) is to be maintained and expanded. The aim is to combine the expertise of HanseYachts in the series production of yachts with the catamaran-building experience of Privilègein order to make the Privilège brand one of the world’s most successful luxury catamaran brands. All yachts currently being built by Privilège will be handed over to their owners as planned, and all current models will continue to be available for order.

Gert Purkert, Executive Board member at AURELIUS, says: “The high-margin catamaran market has seen particularly strong growth in the past years. HanseYachts has not been able to share in this development so far, because it was not even possible to manufacture yachts of this breadth in the existing production facilities. In recent weeks, we have analysed the shipyard and the products of Privilège in detail and have found that the philosophy and products of Privilège are a good fit for us and for our corporate culture. The popular and well-known Privilège brand will complement the HanseYachts portfolio perfectly. The HanseYachts production site in Greifswald is also expected to take over some building processes in the future. For example, we will examine whether some of the Privilège preliminary products that so far had to be purchased can be manufactured here.”

Gilles Wagner, CEO of Privilège, adds: “Our remit is to build luxury catamarans that are especially sturdy. Just like HanseYachts, we place a special emphasis on longevity, craftsmanship, design and simple handling for all of the yachts from our shipyard. The production methods of Privilège and HanseYachts are also very similar. In addition, HanseYachts is much larger than Privilège and has a global presence. As a result, we and our clients will benefit especially from the strong, worldwide network of sales and service points. Consequently we are very much looking forward to working together with HanseYachts.”

To find out more, visit www.aureliusinvest.com

Related Posts




Canadian Safe Boating Awards (CASBAs)

CASBAS

The 2025 Canadian Safe Boating Awards (CASBAs) were held on Sunday, January 18 at the National Yacht Club in Toronto. At this gala event the Canadian Safe Boating Council, its members and stakeholders in recreational boating safety assembled to honour the people, programs, organizations and marinas that help to make boating in Canada safer…

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Monterey Expands Its Industry Leading Elite Series with The Elite 23, 34 and 38

Monterey Boats has announced the introduction of the new Elite 23, expanding its industry-leading Elite series of premium adventure boats. The addition brings the lineup of 23 to 30-feet reinforcing Monterey’s leadership across key size categories and building on the rapid retail growth of its premium bow rider offering, with the Elite 34 and Elite 38 models scheduled to follow in the summer and fall of this year.

Read More


Simrad Marine Electronics Debuts New NSO® 4

As Simrad Marine Electronics marks its 80th anniversary, the brand celebrates eight decades of innovation with the launch of NSO® 4 – the next chapter in marine navigation. Built on the revolutionary NEON™ operating system (OS) and designed to be the world’s most intuitive chartplotter, NSO 4 is the latest premium chartplotter and fishfinder in the Simrad® portfolio, delivering an unmatched combination of effortless control, lightning-fast performance, and sleek design, setting a new standard for offshore navigation.

Read More