Lefroy Harbour Launches New Boat Dealership in Innisfil

Aerial of Lefroy Harbour (2021)

June 4, 2024

Innisfil, ON – On May 25th, Lefroy Harbour celebrated the grand opening of its new Boat Dealership Showroom in Innisfil, a pivotal addition to the marina that introduces a much-needed collection of premium boat brands to the shores of Lake Simcoe.

Under the stewardship of parent company Maple Leaf Marinas (MLM), Lefroy Harbour has undergone a transformation, offering a comprehensive selection of services and products, including this latest venture into a full-service Boat Dealership.

“We have been listening to our customers who have been asking not only for the opportunity to shop for a boat in their backyard instead of travelling to Muskoka or other regions, but also for certain brands they want access to. We felt now was the time to make this important long-term investment in this market,” says Derek Lubert, Senior Vice President of MLM.

Responding directly to customer feedback, MLM has thoughtfully curated a lineup of premier boat brands for Lefroy Harbour, featuring Cobalt Boats, Rossiter Boats, MasterCraft, and Barletta Pontoons. This diverse selection caters to various boating preferences, encompassing surf boats, fishing vessels, cruisers, and pontoon boats. In addition to new boat sales, Lefroy Harbour offers used boat sales, brokerage/consignment services, and a fully equipped service and parts department staffed by certified marine technicians.

“MLM is proud to offer 27 boat brands across our marina dealerships, including Gordon Bay Marine, Walkers Point Marina and Port Sandfield Marine. For Lefroy Harbour, we carefully selected these four award-winning boat brands to provide a diverse product mix for this growing market,” said Steve Tait, Vice President of Sales for MLM.

For decades, Lefroy Harbour has been a premier destination for Lake Simcoe boaters, offering a comprehensive marine resort experience. Situated in the Town of Innisfil, the sprawling 80-acre waterfront property features 275 boat slips, boat service and repair facilities, a waterfront restaurant with a patio, a pool, playgrounds, sandy beaches, and more.

From left to right – Scott Cain, Deputy Mayor Kenneth Fowler, Rob Daniels, Derek Lubert, Mason Lubert,

Town of Innisfil Mayor Lynn Dollin, Councillor Jennifer Richardson, Steve Tait, Councillor Grace Constantine, Councillor Fred Drodge

Lubert expresses pride in the evolution of Lefroy Harbour: “We’re realizing our vision for Lefroy Harbour as the ultimate one-stop destination for boating enthusiasts while delivering a truly distinctive experience for our marina patrons who relish the charm of our property and the beauty of Lake Simcoe.”

About Maple Leaf Marinas

Established in 2017, Maple Leaf Marinas (MLM) is proud to be Canada’s largest owner and operator of freshwater marinas. With 20 picturesque locations along the shores of Georgian Bay, the Muskoka Region, Lake Simcoe, and Pointe au Baril, MLM offers a wide variety of marina styles and services. From luxurious resort-style marinas to quaint cottager-style ones, MLM also features 11 boat dealerships offering 27 boat brands. The MLM mission is to help boaters achieve their Ultimate Boating Lifestyle.