Lefroy Harbour Launches New Boat Dealership in Innisfil

Lefroy Harbour Aerial

Aerial of Lefroy Harbour (2021)

June 4, 2024

Innisfil, ON – On May 25th, Lefroy Harbour celebrated the grand opening of its new Boat Dealership Showroom in Innisfil, a pivotal addition to the marina that introduces a much-needed collection of premium boat brands to the shores of Lake Simcoe.

Under the stewardship of parent company Maple Leaf Marinas (MLM), Lefroy Harbour has undergone a transformation, offering a comprehensive selection of services and products, including this latest venture into a full-service Boat Dealership.

“We have been listening to our customers who have been asking not only for the opportunity to shop for a boat in their backyard instead of travelling to Muskoka or other regions, but also for certain brands they want access to. We felt now was the time to make this important long-term investment in this market,” says Derek Lubert, Senior Vice President of MLM.

Responding directly to customer feedback, MLM has thoughtfully curated a lineup of premier boat brands for Lefroy Harbour, featuring Cobalt Boats, Rossiter Boats, MasterCraft, and Barletta Pontoons. This diverse selection caters to various boating preferences, encompassing surf boats, fishing vessels, cruisers, and pontoon boats. In addition to new boat sales, Lefroy Harbour offers used boat sales, brokerage/consignment services, and a fully equipped service and parts department staffed by certified marine technicians.

“MLM is proud to offer 27 boat brands across our marina dealerships, including Gordon Bay Marine, Walkers Point Marina and Port Sandfield Marine. For Lefroy Harbour, we carefully selected these four award-winning boat brands to provide a diverse product mix for this growing market,” said Steve Tait, Vice President of Sales for MLM.

For decades, Lefroy Harbour has been a premier destination for Lake Simcoe boaters, offering a comprehensive marine resort experience. Situated in the Town of Innisfil, the sprawling 80-acre waterfront property features 275 boat slips, boat service and repair facilities, a waterfront restaurant with a patio, a pool, playgrounds, sandy beaches, and more.

From left to right – Scott Cain, Deputy Mayor Kenneth Fowler, Rob Daniels, Derek Lubert, Mason Lubert,

Town of Innisfil Mayor Lynn Dollin, Councillor Jennifer Richardson, Steve Tait, Councillor Grace Constantine, Councillor Fred Drodge

Lubert expresses pride in the evolution of Lefroy Harbour: “We’re realizing our vision for Lefroy Harbour as the ultimate one-stop destination for boating enthusiasts while delivering a truly distinctive experience for our marina patrons who relish the charm of our property and the beauty of Lake Simcoe.”

About Maple Leaf Marinas

Established in 2017, Maple Leaf Marinas (MLM) is proud to be Canada’s largest owner and operator of freshwater marinas. With 20 picturesque locations along the shores of Georgian Bay, the Muskoka Region, Lake Simcoe, and Pointe au Baril, MLM offers a wide variety of marina styles and services. From luxurious resort-style marinas to quaint cottager-style ones, MLM also features 11 boat dealerships offering 27 boat brands. The MLM mission is to help boaters achieve their Ultimate Boating Lifestyle.

Related Posts

NMMA Canada’s Day on the Hill event hits a new high in 2024


While the Day on the Hill lobby session has been a key activity for NMMA Canada for many years now, I feel that the event hit a new high in the 2024 session in Ottawa on May 27 and 28th.

Lead by Executive Director Marie-France MacKinnon and executed by her team and their public affairs firm, BlueSky Strategy Group, the results were impressive. The NMMA Canada Board of Directors were organized into teams with business interests and special skills matched up to politicians and senior bureaucrats to most effectively present the marine industry’s agenda of issues. 

Read More

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

Read More

Compass works when electronics don’t

Hubbell-Marine Stainless steel outlet covers

Even in the event of an onboard power failure, a Ritchie Navigation SuperSport Helmsman SS-1002 magnetic compass still works. Plus, when the vessel is moving slowly in fog or while trolling, it can do something a GPS can’t: show the actual heading in real time. As a back-up to modern electronics, it’s a vital navigational tool that belongs on every commercial and recreational boat.

Read More