LIQUI MOLY title sponsor of international PWC race

Liqui-Moly Sponsor of PWC Race

Oct 10, 2023

LIQUI MOLY USA, global leader in engine lubricants and fuel additives, returned as the title sponsor to the 2023 LIQUI MOLY International Cup. An official Pro Watercross event, the Lake Havasu City, Arizona personal watercraft (PWC) competition ran from September 28 through October 1.

The prestigious event drew spectators from around the world. Racers competed in 35 different classes with purses ranging up to $12,000. On Saturday, September 30, CBS Sports was on hand to capture the action and provide LIQUI MOLY with extensive brand coverage. The event’s website is www.prowatercross.org/lh.

The nation’s leading sanctioning body and race organizer for PWC, SUP (Stand Up Paddleboard) and HydroFlight competition, Pro Watercross is a nonprofit organization that’s dedicated to environmental and safety education and family-friendly competition. At the 2023 LIQUI MOLY International Cup, Junior Class racers aged 8-9 participated in a time trial-based event.

“We’re exceptionally pleased to continue partnering with Pro Watercross by sponsoring the 2023 International Cup,” said Gary Driver, LIQUI MOLY business manager – marine for USA and Canada. “It’s an organization that emphasizes performance without sacrificing fun and safety.”

Recognized worldwide for its support of everything from auto, motorcycle and PWC racing to professional bass fishing and World Cup skiing, the LIQUI MOLY brand is synonymous with performance at the highest level. The company formulates and manufactures a complete range of lubricants and additives to work with virtually every boat or vehicle engine built in the last 50 years. A searchable database is at www.bit.ly/LiquiMolyOilGuide.

Contact LIQUI MOLY USA, 62-64 Enter Lane, Islandia, NY 11749. 470-522-7443. info@liqui-moly.com; www.liqui-moly.com. instagram.com/liquimoly.usa.canada; facebook.com/liquimolyus.

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Introducing the All-New Axopar 38 

Axopar pioneers once again to set new standards, with the Axopar 38 range marking a new era in adventure boating. The first model of the range debuted at Boot Düsseldorf 2026 with the world premiere of the Axopar 38 XC Cross Cabin, to be followed by the Axopar 38 Sun Top and Cross Top launching later this year.

Read More



Simrad Marine Electronics Debuts New NSO® 4

As Simrad Marine Electronics marks its 80th anniversary, the brand celebrates eight decades of innovation with the launch of NSO® 4 – the next chapter in marine navigation. Built on the revolutionary NEON™ operating system (OS) and designed to be the world’s most intuitive chartplotter, NSO 4 is the latest premium chartplotter and fishfinder in the Simrad® portfolio, delivering an unmatched combination of effortless control, lightning-fast performance, and sleek design, setting a new standard for offshore navigation.

Read More