Marine Marketers of America Accepting Entries for 2021 Neptune Awards

Neptune Award

Oct 26, 2021

Marine Marketers of America (MMA) has announced a formal call for entries for the 2021 Neptune Awards. The award program, now in its 14th year, honors creative concepts, campaigns, and initiatives from across all sectors of the marine industry ecosystem.

The contest is open to any company, agency or organization involved in producing marketing communications content for external audiences. Entries must have been created and executed during the 2021 calendar year to qualify. The call for entries will remain open from October 15 – December 6. Winners will be announced in February 2022.

This year, the program is seeking submissions for 23 different categories, covering a full range of marketing content and collateral. A new category of Customer Retention has entered the mix for 2021 and will honor a marketing effort designed to convert new, first-time buyers and boaters into life-long enthusiasts. The top entry among all Neptune categories will be honored with the coveted King Neptune Award.

“Competition continues to intensify each year of the program, both from the quantity of entries and, more significantly, the caliber of content submitted,” said Kristen Frohnhoefer, vice president of MMA and former Neptune Awards chair. This year’s program chair, Victor Gonzalez, added, “Earning a Neptune Award has become a badge of creative honor in the marine industry and we’re seeing more of our peers vying for an opportunity to earn this recognition for their own marketing efforts.”

Important Information for Entrants

• All submissions will be completed via the online Neptune Awards portal, available here.

• All categories have specific submission guidelines that can be found in the Neptune Awards portal. Entrants are encouraged to review the descriptions closely.

• The best entries are those with a clear narrative. Tell a story when possible and highlight specific details and outcomes. The judges can only evaluate based on information provided in the submission, so it is important the entry is comprehensive.

• Entries must have been created and executed between January – December 2021.

• The deadline for entries is December 6, 2021.

• A list of 2020 Neptune Award winners can be viewed here for inspiration.

2021 Award Categories

Advertorial/Content Marketing, App, B2B Marketing, Customer Retention, Diversity Initiatives, Email Marketing, Event Marketing/Grassroots, Integrated Marketing Campaign, Marketing Innovation, National Magazine Ad Series, National Magazine Ad Spread, National Magazine Single Ad, Newsletters – Print and Digital, Online Advertising, Product Literature, Public Relations, Regional/Local Marketing, Sales Promotion, Social Media, Video – Series, Video – Single Long Video, Video – Single Short Video, Websites – Corporate & Special Landing Pages

Related Posts





NMMA Canada’s Day on the Hill event hits a new high in 2024

CMRA

While the Day on the Hill lobby session has been a key activity for NMMA Canada for many years now, I feel that the event hit a new high in the 2024 session in Ottawa on May 27 and 28th.

Lead by Executive Director Marie-France MacKinnon and executed by her team and their public affairs firm, BlueSky Strategy Group, the results were impressive. The NMMA Canada Board of Directors were organized into teams with business interests and special skills matched up to politicians and senior bureaucrats to most effectively present the marine industry’s agenda of issues. 

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

Read More


Compass works when electronics don’t

Hubbell-Marine Stainless steel outlet covers

Even in the event of an onboard power failure, a Ritchie Navigation SuperSport Helmsman SS-1002 magnetic compass still works. Plus, when the vessel is moving slowly in fog or while trolling, it can do something a GPS can’t: show the actual heading in real time. As a back-up to modern electronics, it’s a vital navigational tool that belongs on every commercial and recreational boat.

Read More