Mercury Avator™ 20e and 35e Electric Outboards enter production

Avator 20 and 35e in Production

July 17, 2023

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has announced that it has begun serial production of its new 20e and 35e Avator electric propulsions systems, with release for sale planned for later in 2023. Mercury launched its first electric propulsion product, the award-winning Avator 7.5e, at the Consumer Electronics Show (CES) in January and recently began shipments to dealers worldwide. Mercury has committed to the introduction of five Avator products in 2023.

“We are thrilled to take the next step in our electrification journey as we continue to deliver on our commitment to being the industry leader in both internal combustion products and electric propulsion,” said John Buelow, Mercury Marine president. “Consumer feedback from the Avator 7.5e has been very positive and we are confident the same will be true for the 20e and 35e once they enter the marketplace.”

Mercury will formally launch its Avator 20e and 35e electric outboards later this summer.

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Highfield Boats Announces New Escape Fiberglass-Hull Center Console Rib Series

Highfield Boats, America’s leading RIB brand, is proud to announce the launch the Escape Series, an all-new line of fiberglass-hull center console RIBS made in the USA. The first two models in the series, the Highfield Escape 650 and Escape 750, were unveiled during the Highfield Boats Dealer & Media Day Event at the company’s factory in Cadillac, Michigan.

Read More



RAILBLAZA AnchorPoint Phone Holder Ensures Device Safety on the Water

RAILBLAZA, manufacturer of premium quality, user-friendly electronics, fishing and boating mounting systems and accessories, has announced the launch of its AnchorPoint Phone Holder, an adventure-ready mobile device holder built for the harshest environments.

Read More