Mercury Marine earns 13th consecutive Green Masters designation

Mercury Marine

Dec 5, 2023

For the 13th consecutive year, Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has earned a Green Masters designation from the Wisconsin Sustainable Business Council (WSBC), placing the company among an elite group of organizations to have earned the honor in the state.

The Green Masters Program is highly competitive, with only 20% of the top companies across the state selected for the program, and this year’s process was even more selective than previous years. The scored categories include environmental, workforce, society, and governance and leadership, with Mercury scoring highest in water resource management, employee health and safety, and ethical governance and sustainability leadership. 
“This designation is a significant accomplishment for Mercury – not only to achieve the highest honor of Green Master, but to earn the designation for 13 consecutive years,” said John Buelow, Mercury Marine president. “It’s also a testament to our employees, whose consistent efforts have helped Mercury set a new standard for sustainability within the marine industry and the state of Wisconsin.” 

The company’s sustainability accomplishments in 2023 include the introduction of three Avator electric outboards. Each electric outboard is crafted with many components that are recyclable or reusable. Two more electric outboard products will be unveiled in the coming weeks as Mercury advances on its commitment to be the leader in electric propulsion. 

In addition, Mercury joined with Alliant Energy to launch a large-scale solar array project, which is currently under construction in Fond du Lac County. Mercury also continues to contribute its time and finances, both at the corporate and grassroots levels, including annual food drives and electronics-recycling campaigns.

To learn more about Mercury’s sustainability initiatives, see the Brunswick Corporation Sustainability Report at https://www.brunswick.com/overview/corporate-responsibility.

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Introducing the All-New Axopar 38 

Axopar pioneers once again to set new standards, with the Axopar 38 range marking a new era in adventure boating. The first model of the range debuted at Boot Düsseldorf 2026 with the world premiere of the Axopar 38 XC Cross Cabin, to be followed by the Axopar 38 Sun Top and Cross Top launching later this year.

Read More



Simrad Marine Electronics Debuts New NSO® 4

As Simrad Marine Electronics marks its 80th anniversary, the brand celebrates eight decades of innovation with the launch of NSO® 4 – the next chapter in marine navigation. Built on the revolutionary NEON™ operating system (OS) and designed to be the world’s most intuitive chartplotter, NSO 4 is the latest premium chartplotter and fishfinder in the Simrad® portfolio, delivering an unmatched combination of effortless control, lightning-fast performance, and sleek design, setting a new standard for offshore navigation.

Read More