Mercury Marine gains outboard engine share at major European boat shows

Oct 17, 2023

Mercury Avator 35e electric outboard on a Talamex inflatable boat at Hiswa te Water in Lelystad, Netherlands.

Mercury Marine continues to solidify its market share leadership position in Europe with the most engines on display at the largest European boat shows.

At the 2023 Cannes Yachting Festival, Mercury set another record for engine share at the event, with 66% of the outboard engines on display. In addition, Mercury far surpassed all other competitors with more than 40% share at the Southampton International Boat Show in England, Genoa Salone Nautico in Italy, Grand Pavois Boat Show in France, and Interboot 2023 in Germany in recent weeks. Mercury had more than half the outboard engines on display in Genoa – well above its closest competitor.

The successful summer show season follows Mercury’s announcement earlier this year that it was the market share leader in Europe. Mercury’s latest high horsepower outboards, including the V10, V12 and 500R, were featured in a number of OEM launches throughout the summer show season. Europe is the largest market for Mercury’s Avator 7.5e, 20e and 35e electric outboards, which were prominently displayed on several applications at all of the shows.

“We are thrilled to have had such a dominant presence at the major European boat shows, further strengthening our position as a leader in the marine industry,” said Will Sangster, Mercury EMEA president. “This success reflects our commitment to delivering the highest quality products and services to our customers. We would like to express our gratitude to all the attendees, partners, and our dedicated team who have made this exceptional accomplishment possible.”