Mercury Marine earns 14th consecutive Green Masters designation

Mercury Marine

Dec 3, 2024

For the 14th consecutive year, Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has earned a Green Masters designation from the Wisconsin Sustainable Business Council (WSBC), placing the company among an elite group of organizations to have earned the honor in the state. WSBC also recognized Mercury as a “Top Performer” in the category of “Sustainability in Supply Chain Management.” 

Earlier this year, the company was awarded the 2024 Wisconsin Business Friends of the Environment Award for Environmental Innovation from the Wisconsin Chamber of Commerce. 

“We are honored to receive a Green Masters designation for the 14th consecutive year,” said John Buelow, Mercury Marine president. “Mercury continues to set a new standard for sustainability within the marine industry and the state of Wisconsin and I am proud of the continued commitment from our employees, both here in Fond du Lac and around the world.”

Recognizing Wisconsin businesses that are prioritizing sustainability, the Green Masters Program categorizes participants into four status levels that reflect the degree to which sustainability has been integrated into their business model: Adapting, Advancing, Maturing, and Green Master. Green Master status signifies that an organization has identified and is effectively managing its material sustainability issues and performance related to those issues, takes a comprehensive approach to sustainability, and is actively leading the transformation to a more sustainable society.

Mercury’s sustainability accomplishments in 2024 include the introduction of two new Avator electric outboards. Each electric outboard is crafted with many components that are recyclable or reusable.

In addition, Mercury and Alliant Energy completed a large-scale solar array project in Fond du Lac County. Mercury also continues to make progress on its sustainability journey with 23 facilities around the world qualifying as zero-waste-to-landfill operations. The company contributes time and finances, both at the corporate and grassroots levels, including annual food drives and electronics-recycling campaigns.

To learn more about Mercury’s sustainability initiatives, see the Brunswick Corporation Sustainability Report at https://www.brunswick.com/overview/corporate-responsibility.

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Introducing the All-New Axopar 38 

Axopar pioneers once again to set new standards, with the Axopar 38 range marking a new era in adventure boating. The first model of the range debuted at Boot Düsseldorf 2026 with the world premiere of the Axopar 38 XC Cross Cabin, to be followed by the Axopar 38 Sun Top and Cross Top launching later this year.

Read More



Simrad Marine Electronics Debuts New NSO® 4

As Simrad Marine Electronics marks its 80th anniversary, the brand celebrates eight decades of innovation with the launch of NSO® 4 – the next chapter in marine navigation. Built on the revolutionary NEON™ operating system (OS) and designed to be the world’s most intuitive chartplotter, NSO 4 is the latest premium chartplotter and fishfinder in the Simrad® portfolio, delivering an unmatched combination of effortless control, lightning-fast performance, and sleek design, setting a new standard for offshore navigation.

Read More