MERCURY MARINE LAUNCHES NEW VIDEO TO HIGHLIGHT SUCCESSFUL MIAMI BOAT SHOW

Mercury Marine Princecraft 187

 Mar 6, 2018

Mercury Marine launched its all-new 3.4L V-6 FourStroke outboard family as well as the 150hp Pro XS and an all-new Mercury Racing sterndrive during the Miami Boat Show. The new engine platform was given an innovation award and praised by the judges and consumers for its styling and features. Take a look back at the sights and sounds as boaters from around the world rave about the new engines and their time out on the water. https://www.youtube.com/watch?v=JjTy8Ok5tSc.

“We have one intention — to set a new benchmark in the entire marine industry in the eyes of the consumer,” said John Pfeifer, Mercury Marine president.

“That’s a completely astounding experience when we got on the product,” said Jan-Erik Viitala, Axopar Boats Co-Founding Partner. “

“We have the ability now to put more horsepower on some of our boats that need it,” said Dave Wallace, Scout Boats senior vice president & COO. “In the past we couldn’t do it because of the weight factor.”

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Introducing the All-New Axopar 38 

Axopar pioneers once again to set new standards, with the Axopar 38 range marking a new era in adventure boating. The first model of the range debuted at Boot Düsseldorf 2026 with the world premiere of the Axopar 38 XC Cross Cabin, to be followed by the Axopar 38 Sun Top and Cross Top launching later this year.

Read More



Simrad Marine Electronics Debuts New NSO® 4

As Simrad Marine Electronics marks its 80th anniversary, the brand celebrates eight decades of innovation with the launch of NSO® 4 – the next chapter in marine navigation. Built on the revolutionary NEON™ operating system (OS) and designed to be the world’s most intuitive chartplotter, NSO 4 is the latest premium chartplotter and fishfinder in the Simrad® portfolio, delivering an unmatched combination of effortless control, lightning-fast performance, and sleek design, setting a new standard for offshore navigation.

Read More