Mercury At Flibs


Nov 13, 2018

Mercury Marine continues to grow its presence in key saltwater markets including a record-setting presence at the 2018 Fort Lauderdale International Boat Show.  Mercury outboards accounted for almost half of all engines in the on-water display at last week’s show and had more outboard engines on display throughout the entire show than any other engine manufacturer.  For two consecutive years, Mercury’s presence on OEM selected boats has increased by close to 25 percent each year at FLIBS highlighting consistent year over year growth at the show fueled by the success of Mercury’s new products.  Mercury Marine has continued to see strong share gains at key saltwater boat shows over the past few years highlighted by new partnerships with key OEM’s who are displaying Mercury outboards, some for the first time.
“To kick off the North American boat show season with nearly half of the on-water boats on display showcasing Mercury outboards is a powerful statement that consumers are demanding Mercury engines,” said John Pfeifer, Mercury Marine president. “Both our mainline and Mercury Racing outboards continue to grow in demand in key saltwater markets and it was great to hear from consumers in Ft. Lauderdale who are asking for Mercury four-stroke power.”
In addition to consumer demand, Mercury has taken advantage of new or expanded relationships with global boat builders who are building boats exclusively with Mercury outboard power.  Beneteau announced two new boat models including the Antares outboard line that will display Mercury’s V-6 outboards exclusively.  Other brands showcased multiple Mercury outboards including Nor-Tech who showcased Mercury exclusively including two boats with quint-400R racing outboard engines, a 450 Sport and a 452 Super Fish.
Ft. Lauderdale was the first North American boat show where Mercury showcased all 19 of its new V-6 and V-8 four-stroke outboard engines launched in 2018.  The V-6 outboard line was launched in February at the Miami International Boat Show while the V-8 four-stroke outboard lineup was launched in late May 2018.
“We at Nor-Tech Hi-Performance Boats have enjoyed an exclusive relationship with Mercury Marine for several decades and I have never seen more Mercury engines in Lauderdale than I did this year,” said Henrik Margard, Nor-Tech Hi-Performance Boats Vice President of Manufacturing. “Just walking the show, we saw more boats with Mercury outboards than anyone else.  It was great to see that as the saltwater market continues to grow, consumers are gravitating towards Mercury.”
“We met with boat builders and dealers from around the world and the message was clear, this was the strongest showing they have ever seen from Mercury at FLIBS,” said Randy Caruana, Mercury Marine vice president of the Americas and Asia Pacific. “We expect this trend to continue as the saltwater boat show season progresses.”

Related Posts

See Taiga’s Orca Performance electric watercraft in action at the Toronto Boat Show


Taiga Motors, the Canadian leader in the electrification of powersports, will showcase its latest personal watercraft at the Toronto International Boat Show January 19-28, 2024 at booth 136, Heritage Court.

If you’d like more information about Taiga and would like to see the Orca Performance, a 100% electric personal watercraft in action at the Toronto International Boat Show’s indoor lake, Taiga Experts will be available for interviews and demos.

Read More

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

Boston Whaler launches the 210 Vantage

Boston Whaler just introduced the newest model in the Vantage lineup – the 210 Vantage, an all-new, keel-up dual console model designed with premium features core to the Boston Whaler brand, as well as intuitive technology to attract the next generation of boaters.

“Building on the success of the Vantage series, we’re thrilled to officially introduce the all-new 210 Vantage into the marketplace and offer consumers a truly differentiated experience,” said Dennis Tilden, Senior Director of Sales & Customer Service. “The 210 Vantage embodies the core values that define Boston Whaler’s legacy – quality, innovation, unsinkability, reliability and simplicity – and was designed to cater to young families and empty nesters with its manageable size, thoughtful design, weather protection and spacious seating. We’re confident that our newest model will be well-received in the market and set the standard for its category.​”

Read More

JL Audio unveils MediaMaster® Wireless Remote with Zone Control for Marine Audio Systems

Hubbell-Marine Stainless steel outlet covers
Hubbell-Marine Stainless steel outlet covers

Keep it cradled, or take it with you to conveniently control your JL Audio marine source unit and audiozones from anywhere on deck.

JL Audio, a Garmin brand and manufacturer of high-performance marine audio systems, announced the addition of the MMR-25W wireless remote controller to its growing portfolio of MediaMaster® source unit control solutions. Equipped with Bluetooth® Low Energy technology, this compact, handheld controller connects directly to the latest MediaMaster® source units, including the MM105 and MM105-HR, and allows for robust, multi-zone system control from anywhere on deck.

Read More