Mercury Racing expands partnership with Powerboat P1
July 11, 2022
Mercury Racing, a global provider of high-performance marine propulsion systems, has announced that it entered a two-year agreement expanding its partnership with Powerboat P1, an international marine motorsport promoter.
The renewed and expanded partnership designates Mercury Racing as the official power of Class 1 and official partner of P1 Offshore, continues the on-site relationship with the Mercury Racing Race Support team members, and adds Mercury Racing to the P1 Fan Village during the P1 Offshore Sarasota Grand Prix (July 2-3) and P1 Offshore St. Pete Grand Prix (Sept. 3-4).
The Mercury Racing 1100 Competition engine will serve as the official power of the Union Internationale Motonautique (UIM) Class 1 World Championship. Teams that utilize the 1100 Competition engine, developed exclusively for American Power Boat Association(APBA) offshore racing and featuring exclusive aluminum four-valve cylinder heads and dual overhead camshaft valve train, will receive on-site technical support through the Mercury Racing Race Support team, underscoring its commitment to the sport and its products.
“Mercury Racing was born out of competition racing,” shared Stuart Halley, general manager for Mercury Racing. “Sponsoring Powerboat P1 demonstrates our continued commitment to high horsepower and high performance. We’re looking forward to our Race Support Team being on site and seeing everyone at the P1 Village.”
The Mercury Racing fan zone in the P1 Village will feature enter-to-win programs and games, giving fans more opportunities to connect with Mercury Racing and learn about its products.
Powerboat P1 CEO Azam Rangoonwala shared, “Our partnership with Mercury Racing began in 2017 and has expanded each year with new areas of collaboration and mutual business development. Partnering with the world’s leading marine engine manufacturer adds significant value to our business and this is another great step we’re taking together to build upon an already successful relationship.”
About P1 Offshore
P1 Offshore is the flagship championship of preeminent marine motorsport promoter, Powerboat P1 USA. P1 Offshore has been granted exclusive worldwide rights to film and distribute its offshore events for the next five years by the American Power Boat Association (APBA). Its race events combine high-speed, free-to-watch sport and family entertainment, attracting hundreds of thousands of spectators and millions of television viewers around the world, also playing a valuable role as an effective destination marketing tool. P1 Offshore delivers high-caliber events that generate significant levels of inward economic investment at host venues, together with the commercial platform created for sponsors, partners, and the wider marine industry. The key drivers are increased competitor numbers, a host of television broadcast deals around the world and rising spectator numbers. P1 recognizes the ever-increasing importance of sports events in the travel and tourism industry, designing and activating its race events to enhance the profile of venues, drive visitor numbers and boost the regional economy. Creative marketing and strategic partnerships are essential ingredients in achieving these results. Powerboat P1, the parent company of P1 Offshore, was founded in 2002 and since then it has staged more than 600 powerboat and personal watercraft races in 18 countries on four continents.
Powerboat P1 Contact:
Cole McGowan
cole.mcgowan@powerboatp1.com
