Atlas 190 DLX Pro Sensor Life Jacket named TIME Best Invention of 2024

Atlas 190 DLX

Nov 26, 2024

The Atlas 190 DLX Pro Sensor Life Jacket, created by Canadian company Mustang Survival, has been awarded the prestigious TIME Best Invention of 2024 in the Outdoor category.

Developed for offshore sailing, cruising, and boating, the Atlas 190 DLX combines unparalleled comfort with cutting edge safety features, including a re-engineered bladder for superior turning performance and airway protection. The design features ADAPT Technology that incorporates four main elements: uniquely shaped bladder lobes that turn the wearer face-up, baffle barriers to deflect incoming waves, an integrated pillow for optimal head support and dogleg design for in water comfort and stability. An integrated sprayhood can be easily pulled over the head and secured with two loops to protect against secondary drowning.

The Atlas 190 DLX is designed for all-day use with a sleek, ergonomic fit that ensures comfort during extended wear. When inflated, it produces 190N of buoyancy.

Mustang Survival Head of Marketing Anja Mueller said: “It’s a tremendous honour to be recognized among 199 other groundbreaking innovations that enhance our world in meaningful ways. We believe that the best life jacket is the one you wear, and by prioritizing comfort with safety, we have more opportunity to protect everyone on the water.”

The Atlas Pro DLX is one of 200 inventions recognized by the TIME Best Invention of 2024 awards. Recently, the Atlas Pro DLX also received the Red Dot Award in 2024 and a special mention at the 2023 DAME Design Awards.

The Atlas 190 DLX Pro Sensor Life Jacket is currently available in the UK and will launch in North America in Spring 2025, with Hydrostatic Inflation Technology. All models are ISO-approved.

For more information about the award-winning Atlas 190 DLX Pro Life Jacket and Mustang Survival’s innovative products, visit mustang-survival.co.uk or mustangsurvival.com

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