Mustang Survival has acquired Ocean Rodeo Dry Wear

Mustang Survival has acquired Ocean Rodeo Dry Wear

Oct 19, 2021

The action watersports and commercial marine dry wear will be merged into the Mustang Survival recreation and professional dry wear range and help to enhance Mustang’s global marketplace presence, according to an article in Marine Industry News, The deal comes with what Mustang calls an impressive portfolio of intellectual property that it’ll be able to utilise in a large way across its ranges.

“At the core, Mustang Survival and Ocean Rodeo have a deep shared commitment to technology and innovation,” says Mustang Survival president, Jason Leggatt. “Our dry wear solutions are tried and tested in the deep cold of the Pacific Northwest and we know what it takes to build world-class, premium dry wear solutions for the most demanding consumers in the world. This acquisition will be a catalyst that drives us forward to achieving our vision of being a worldwide watersports brand in active dry wear.”

Mustang Survival is currently working with all Ocean Rodeo Dry Wear customers and suppliers to develop a smooth business transition. International dealers and distributors, new and old, are encouraged to contact the new UK based team as it seeks to collaborate and grow the brand presence.

The Wing Group (including Wing, Henshaw Inflatables, Mustang Survival, Patten and Fabtek) facilitated the acquisition of Ocean Rodeo Dry Wear with the sole purpose of building on its recreational portfolio. The group has recently established a new global business development and product headquarters in the UK to spearhead the introduction of its products in the European market.

“Ocean Rodeo represented an incredible opportunity to become more relevant in the active watersports market,” says CEO Andrew Branagh. “Combining the Mustang Survival brand, DNA and product, together with Ocean Rodeo technology we can now offer a full assortment of dry wear solutions to increase the commercial appeal to a broader selection of customers.”

Main image courtesy of Jay Wallace.


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