NEW GENERAL MANAGER ANNOUNCED FOR MERCURY CANADA

Brad Zoelle

Aug 16, 2020

Brad Zoelle has accepted the position as General Manager, Mercury Canada effective immediately.  Brad joins Mercury from Sea Ray, where he spent the last five years in various roles, including most recently as Category Vice President where he was instrumental in the design and launch of many of Sea Ray’s flagship models including most recently, the SLX-R 400e which was launched at CES. Brad will replace Georges Jalbert who retired earlier this year.
 
Brad will be responsible for all Mercury business in Canada including propulsion and P&A, as well as continuing to strengthen Mercury’s relationship with its Canadian dealer base.  His experience at Sea Ray, and familiarity with the Mercury brand will be instrumental in this transition.  In addition, Brad is a Lean Six Sigma Green Belt, a designation he earned in 2018.
 
Prior to joining Brunswick in 2015, Brad worked at Command Alkon as the Sales Manager for the Latin America Region.  He also spent time with Miller Brewing and Systech both in Sales Manager roles.
 
Brad has a Bachelor of Science in Business from University of Wisconsin Madison, and an MBA from Northwestern’s Kellogg School of Management.

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Two French Icons and a World Premiere at The Paris Nautic Show: New Beneteau Gran Turismo 50 Alpine Limited Edition

At the Paris Nautic Show, BENETEAU and Alpine are bringing together two worlds steeped in French expertise by unveiling the Gran Turismo 50 Alpine limited edition for the first time, alongside the all-new Alpine A390.

Read More



RAILBLAZA AnchorPoint Phone Holder Ensures Device Safety on the Water

RAILBLAZA, manufacturer of premium quality, user-friendly electronics, fishing and boating mounting systems and accessories, has announced the launch of its AnchorPoint Phone Holder, an adventure-ready mobile device holder built for the harshest environments.

Read More