NEW NMEA SOCIAL MEDIA CAMPAIGN PROMOTES NMEA MEMBERS AND THEIR SERVICES TO THE BOATER

NMEA Logo

 

June 12, 2017

Your NMEA has launched a program that harnesses the power of social media to put boaters in touch with NMEA member companies that utilize social media. The goal is to improve boaters’ knowledge of onboard electronics in order to enhance their safety and experience on the water by providing them with access to information and advice from NMEA members through Facebook, Instagram, Twitter, LinkedIn, and YouTube. In the process, the program will help promote and brand NMEA and its members by driving customers to members’ websites.

NMEA companies who take advantage of this member benefit will be able to post photos of high-quality installations they’ve done to promote awareness of their businesses. Boaters also can learn about the importance of purchasing NMEA 2000®-certified electronics and of working with trained NMEA dealers and installers. NMEA staff will respond to questions from boaters, tapping experienced NMEA technicians and equipment manufacturers for assistance where necessary.

“It’s an opportunity for both users and members to engage,” said Paul Comyns of Intellian, who chairs the NMEA Marketing Committee that is developing the program. “It’s important to encourage all NMEA members and end users to engage, get boaters to ask questions and get advice—dealers and installers can post information to get a discussion going.”

The social media program is part of a new comprehensive effort by NMEA to promote its members to the boater and the value of working with NMEA trained dealer installers. Other components of the NMEA outreach to boaters include the Marine Electronics Journal Buyers’ Guide, an eNewsletter, a boating information website and an interactive blog. Check out www.marineelectronicsjournal.com.

NMEA has hired marine marketing specialists Saltwater Strategy to help develop and execute the details of the program. Inside NMEA, the Marketing Committee that is creating and will oversee the program includes, in addition to Comyns, Brian Kane (GOST), Sean Hatherley (Navico), Jason Young (Vesper Marine), Bruce Cole (McNabb Marketing Resources) and Mark Reedenauer (NMEA).

“Our social media campaign has been a long time coming and is primarily a great effort by our new incoming board members,” said Mark Reedenauer, NMEA President & Executive Director. “When we conducted our latest membership survey back in November 2016, one of the consistent comments was to further promote the benefit of boaters doing business with NMEA member companies. Social media is a great way to get this message out there. We are ready to hit the ground running.”

For more information or to get involved, follow or like NMEA now from the links below or emailinfo@nmea.org.

Related Posts





Four Winns’ new H9 is stunning!

CMRA

As of July 1st, 2024 the embargo is lifted on the photos and information about Four Winns’ new H9 model and it is stunning!

About a month ago, I traveled to Charlevoix, MI for a special press event to introduce the H9 to a small group of journalists. The water and the weather were a bit cool but the sun was out and Lake Charlevoix was calm and the Four Winns H9 was very impressive. This is a 29-foot 11-inch luxury day boat with a 9- foot 2-inch beam and it features a fabulous expansive flat floor all the way from the bow rider area to the transom and the swim platform.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



KingFisher Boats Introduces Next-Generation 3025 XRS and 2725 XRS Offshore Models

KingFisher Boats, renowned for their rugged and versatile adventure boats, proudly announces the launch of their latest models – the 3025 XRS and 2725 XRS. These new additions to the Offshore Series epitomize innovation, performance, and luxury, setting a new benchmark in the world of welded heavy-gauge aluminum boats. 

Read More


Accessories keep portable sealer in peak working order

Hubbell-Marine Stainless steel outlet covers

The ultra-light ROAM 18-V Portable Vacuum Sealer revolutionized how fishermen, hunters and outdoorsmen preserve the flavors of wild-caught and harvested food. Now, PacBak offers replacement bags, a spare battery and a performance refresh kit to keep the innovative device in peak working order.

Read More