NMMA DECEMBER POWERBOAT REGISTRATIONS REPORT: RETAIL UNIT SALES FINISH 2019 NEARLY ON PAR WITH 2018

NMMA

Feb 25, 2020

NMMA recently announced its December New Powerboat Registrations Report for the U.S. market showing new powerboat retail unit sales closed the fourth quarter of 2019 up 4 percent on a rolling 3-month year-over-year (R3M YOY) basis and closed 2019 down 1 percent on a rolling 12-month year-over-year basis, marking the second highest level of new powerboat sales in 12 years. 

“It was encouraging to see new boat sales pick up in the second half of 2019 with demand across a range of boats reaching their highest or near highest year-over-year sales volumes in 10-12 years,” said Vicky Yu, director of business intelligence for NMMA. “A pick-up in the second half of 2019 and healthy demand in most powerboat categories offset softness in the smaller freshwater fishing boat segment. From what we’re hearing from manufacturers, that sales momentum is carrying through the start of winter boat show season.”

Insights from the December report include:
• Segment growth leaders in 2019 were new personal watercraft (up 5 percent), wake sport boats (up 5 percent), cruisers (up 4 percent), and jet boats (up 1 percent) YOY.
• Sales of new freshwater fishing boats were down 7 percent R12M YOY, primarily reflecting moderation in sales of smaller freshwater fishing boats (<21’) following 10-year highs in 2018.
• New yacht sales ended 2019 down 6 percent.

Complete data by boat type, hull material, propulsion, and size going back five years is available and access to the New Powerboat Registrations Report is complimentary to companies that subscribe to or participate in NMMA’s Monthly Shipment Report (MSR) program.

To learn more, contact intel@nmma.org.

Related Posts





NMMA Canada’s Day on the Hill event hits a new high in 2024

CMRA

While the Day on the Hill lobby session has been a key activity for NMMA Canada for many years now, I feel that the event hit a new high in the 2024 session in Ottawa on May 27 and 28th.

Lead by Executive Director Marie-France MacKinnon and executed by her team and their public affairs firm, BlueSky Strategy Group, the results were impressive. The NMMA Canada Board of Directors were organized into teams with business interests and special skills matched up to politicians and senior bureaucrats to most effectively present the marine industry’s agenda of issues. 

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

Read More


Compass works when electronics don’t

Hubbell-Marine Stainless steel outlet covers

Even in the event of an onboard power failure, a Ritchie Navigation SuperSport Helmsman SS-1002 magnetic compass still works. Plus, when the vessel is moving slowly in fog or while trolling, it can do something a GPS can’t: show the actual heading in real time. As a back-up to modern electronics, it’s a vital navigational tool that belongs on every commercial and recreational boat.

Read More