Changing Scene

Boston Whaler Owners Raise $10,000 for “Every Child Counts” School Supporting Special Needs Students in the Abaco Islands

Sept 2, 2025 Boston Whaler recently wrapped up its highly anticipated spring/summer owner event in the breathtaking Abaco Islands, where a week of exploration, camaraderie, and unforgettable memories culminated in a powerful act of generosity. During a spirited ring toss fundraiser, Boston Whaler, joined by its dedicated owners and dealers, came together to raise $10,000 for Every…

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News: Dock Shoppe Has Moved

Aug 26, 2025 Changing a store’s location can be complicated for the operation – packing, trucking unpacking. But when the shop lives on a barge, it’s just a question of slipping the docklines and moving to a new home. The Dock Shoppe chandlery has been run by Mike Pecar since 1987 in a number of…

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Create a Customer

Aug 26, 2025 I have a recollection of a quote from Peter F. Drucker, one of the godfathers of modern-day strategic marketing. He wrote that the only valid definition of a business purpose was to “create a customer”. He also is credited with saying that, “The best way to predict the future is to create it.” In the August 19th edition of Boating…

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Yamaha WaterCraft in the USA Joins Sea Tow’s Sea Care Six Month Program

Aug 26, 2025 In the United States, Sea Tow® has announced that Yamaha WaterCraft is one of the inaugural brands to join its new Sea Care six-month program. As a program participant, Yamaha Watercraft now offers to cover half the cost of annual Sea Tow Gold Card membership for each new boat buyer. Sea Tow’s Sea Care six-month program is designed to…

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Yamaha CrossWave™ Debuts as the Industry’s First Walkaround PWC for Fishing, Cruising, and Adventure

Aug 26, 2025 Yamaha Motor Canada has unveiled the CrossWave™ WaveRunner®, an entirely new kind of personal watercraft designed for today’s lifestyle-driven rider. The CrossWave challenges the boundaries of the emerging Adventure category — combining Yamaha’s legendary performance with full walkaround versatility, expansive deck space, and true multi-use capability. This isn’t just a new model; it’s the most…

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Tiara Yachts is Proud to Recognize its Top-Performing Dealers and Salespeople for the 2025 Model Year

Aug 26, 2025 Tiara Yachts, a family-owned manufacturer of American-made luxury watercrafts, is proud to recognize its top-performing dealers and salespeople for the 2025 Model Year. The winners were announced at the Dealer Awards Dinner on August 18. The Tiara Yachts Dealer Awards are designed to recognize the Tiara dealerships and sales professionals who go above and…

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Mercury Marine Captures 50% Share of Outboards on Display at Sydney International Boat Show

Aug 26, 2025 Mercury Marine, a division of Brunswick Corporation (NYSE: BC), accounted for 50% of all outboard engines on display at the Sydney International Boat Show, at Sydney Olympic Park. Mercury also showcased more than double the number of outboards compared to its nearest competitor during the event. For the first time in its history, the Sydney…

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Hanna Ljungqvist appointed Head of Volvo Penta Marine

Aug 26, 2025 Volvo Penta has announced the appointment of Hanna Ljungqvist as Head of the Volvo Penta Marine Business and a member of the Volvo Penta Executive Group, effective October 1, 2025. After working at Volvo Penta for over a decade earlier in her career, and most recently serving as Vice President and Head of Volvo Trucks in India and Indonesia, Hanna…

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Lasting value

Aug 19, 2025 I’m concerned that as an industry, we may have failed to communicate to the public at large, two important points; one is that boats and boating are very benign in terms of our environmental impact and the other point is that I have a feeling we rarely communicate convincing detail about the…

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VoltSafe Selected to Join Port of San Diego’s Blue Economy Portfolio to Power the Future of Sustainable Marinas

Aug 19, 2025 VoltSafe Inc., has announced that it has been selected to join The Port of San Diego’s Blue Economy Incubator and will receive $250,000 USD for an extensive pilot program in one of the world’s most important marina markets. The Port of San Diego will also provide VoltSafe with significant business development and marketing efforts, public relations and media visibility as part…

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Vision Marine Technologies Reports $8.2M In 7‑Week Boat Sales, Highlighting Post-Acquisition Growth Impact

Aug 19, 2025 Vision Marine Technologies Inc., a leader in electric marine propulsion and multi-brand boat retail, has announced a significant increase in sales performance—highlighted by accelerated boat sales revenue, a significant reduction in floor plan liabilities, and stronger inventory turnover—following the recent acquisition of Nautical Ventures Group Inc. (“Nautical Ventures”). From June 20, 2025 to August 8,…

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Vancouver International Boat Show 2026 Space Renewals & Early Bird Rates!

Aug 19, 2025 Get Ready for Western Canada’s Largest Sale for Boats, Accessories & More. Show dates are January 14 – 18, 2026, Vancouver Convention Centre West & Granville Island, Vancouver. If you were a 2025 show exhibitor then you will have received your space renewal application for the 2026 show. Make sure to check your inbox and mark…

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OP Media Group Boosts Resources for Canadian Boating magazine, Boating Industry Canada and PORTS Cruising Guides

Aug 12, 2025 I hope you read the announcement in Boating Industry Canada News Week Digest last week that the OP Media Group is acquiring Canadian Boating, Boating Industry Canada, and the PORTS Cruising Guides. The acquisition, effective September 1, 2025, is a significant step in OP Media Group’s mission to serve the full spectrum…

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New NMMA Report Highlights 2024 Canadian Economic & Boating Trends

Aug 12, 2025 NMMA has released its latest Canadian Economic Factoids report, providing a detailed snapshot of key national economic indicators and recreational boating trends from 2011 through 2024. The data is part of the Annual Canadian Recreational Boating Statistical Abstract—a resource available free to all NMMA Canada members. Economic Growth Holds SteadyIn 2024, Canada’s economy continued its measured…

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Latest Boat Building Outlook Updated as Market Correction Persists

Aug 12, 2025 NMMA, in partnership with ITR Economics, has released the latest update to the U.S. Boat-Building Production Index, offering a refined outlook on the trajectory of boat production through 2027. The April 2025 report shows that production continues to underperform expectations, prompting a downward revision to the forecast. Annual boat-building production is now expected to…

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Emmy Award-Winning Host Kevin O’Connor to Deliver IBEX Keynote Address

Aug 12, 2025 The International BoatBuilders’ Exhibition & Conference (IBEX) has announced that Emmy-award winning host Kevin O’Connor will deliver the keynote address during its annual Industry Breakfast, taking place on October 7 from 7:30-9:30 a.m. Kevin O’Connor is the Emmy-award-winning host of the PBS series “This Old House and Ask This Old House” and has been on the shows…

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ABYC Publishes Updated Standards for Boat Building and Repair

“The latest ABYC standards update includes critical revisions to E-11, AC & DC Electrical Systems and E-13, Lithium-Ion Batteries, enhancing boating safety and reliability.” Aug 12, 2025 Free webinar to offer insights on the 2025-2026 publication The American Boat & Yacht Council (ABYC) has published the 65th supplement of its “Standards and Technical Information Reports for Small Craft”. This annual publication…

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You Don’t Know What You Don’t Know

Aug 5, 2025 With the August 1st long weekend behind us, summer 2025 is in high gear and people all across Canada are on vacation and out on the water. This is the perfect time for us as Canada’s marine industry, to remind our customers of some simple things about being around the water and…

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Taiga Motors and Aqua superPower Announce Strategic Partnership to Accelerate Electrification Beyond the Road

Aug 5, 2025 • Plug and play charging with an expanding global network of 59 charging sites across popular marinas and trails, enabling fast charging in as little as 20 minutes for Taiga vehicles. • Simplified turnkey charging infrastructure and software solutions for commercial fleets, removing significant barriers to electrification. • Economies of scale in unified charging platform…

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Flite Launches FLITELab*s Product Range on July 30, Marking a New Era in Foiling Innovation

Aug 5, 2025 Following the launch of the new FLITELab* brand in 2024, today July 30, 2025, Flite, the world’s leading electric hydrofoil company and a brand of Mercury Marine (a division of Brunswick Corporation (NYSE: BC) announced that they will introduce the first product ranges to market on July 30, 2025. FLITELab* features an innovative range of…

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