SEA RAY®’s SLX EXPERIENCE LAUNCH CAMPAIGN AWARDED BEST RETAIL MARKETING INITIATIVE
In a ceremony held at Amsterdam’s National Maritime Museum on November 16, Sea Ray earned the first accolades of the night, winning a Boat Builder Award for Best Retail Marketing Initiative. The award was given in recognition of Sea Ray’s highly successful SLX series launch, a multi-faceted campaign featuring Virtual Reality (VR) technology.
