NEW LEAD GENERATOR HELPS EXHIBITORS INCREASE ROI AT METS 2014
It is no secret that the average Return on Investment (ROI) for exhibitors at trade shows has been falling in recent years. METS organiser Amsterdam RAI has taken an exceptionally proactive approach to reversing this trend. “As a European leader in the exhibition market organising the number one show in the leisure maritime world, it is only right that we lead the way in increasing ROI,” says Maritime Domain Manager Irene Dros while announcing the RAI’s new lead generation software for METS 2014. METS will be held from 18 to 20 November in Amsterdam RAI Convention Centre.
