Changing Scene

Brunswick Corporation named by Newsweek Magazine as One of America’s Most Responsible Companies for fourth consecutive year

Dec 19, 2023 Brunswick Corporation, the world’s largest marine technology company, has been named one of America’s Most Responsible Companies by Newsweek for the fourth consecutive year. From the thousands of U.S. companies considered for this honor, only 600 made the Newsweek list of honorees. Throughout 2023, Brunswick has been recognized with numerous accolades for its industry-leading environmental, social, and…

Read More Brunswick Corporation named by Newsweek Magazine as One of America’s Most Responsible Companies for fourth consecutive year
BoatUS: 3 Best Practices to Follow for Your Boat’s Long Winter’s Nap

Dec 19, 2023 A winter boat check-up can ensure your boat stays free of water, snow and ice accumulation during the off-season (Credit: Stacey Nedrow-Wigmore/BoatUS). Across much of America, millions of recreational boats have been laid up for winter storage. With the boating season officially over, some boat owners may think they are free and clear…

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Did you share your boating regulation comments with Transport Canada?

It may not be too late. Many voices are required to make our position heard in Ottawa, and the voices need to be national in scope. The federal government and their various departments will not respond to Provincial or municipal interests – that is not their responsibility.

Read More Did you share your boating regulation comments with Transport Canada?
Mercury Marine & Alliant Energy renewable partnership receives regulatory approval

Dec 12, 2023 Mercury Marine will advance the 5-megawatt (MW) Ledgeview Solar Project with Alliant Energy after the utility received approval to partner on the project from the Public Service Commission of Wisconsin. The 32-acre project in eastern Fond du Lac County will further Mercury Marine’s sustainability initiatives and the region’s growing commitment to renewable energy. It’s the first project…

Read More Mercury Marine & Alliant Energy renewable partnership receives regulatory approval
Freedom Boat Club acquires Savannah and Hilton Head Franchise Operations

Dec 12, 2023 In mid-November, Freedom Boat Club, the world’s largest boat club operator and a Brunswick Corporation (NYSE: BC) brand, announced the acquisition of its Savannah and Hilton Head franchise operations and territories. Together, these acquisitions represent five locations spanning Savannah and Hilton Head, as well as the rights to build new club locations throughout these premium boating markets….

Read More Freedom Boat Club acquires Savannah and Hilton Head Franchise Operations
Enter the 2024 Miami International Boat Show Innovation Awards

Dec 12, 2023 The Innovation Awards are returning to the 2024 Discover Boating Miami International Boat Show! The Innovation Awards celebrate excellence and innovation in twenty-one product categories. Does your product have what it takes to compete? There’s only one way to find out! Enter today. Complete program details and requirements can be reviewed on the program webpage. This is your opportunity…

Read More Enter the 2024 Miami International Boat Show Innovation Awards
Great conferences in turbulent times

Last week I attended the Boating Ontario Conference and Trade Show and it was a great event with most of the important and influential marine industry professionals from Ontario and Eastern Canada attending. I understand the Boating BC event the previous week was similarly successful. It’s really encouraging to see so many people attending these valuable sessions.

Read More Great conferences in turbulent times
Winning Together Conference

Dec 5, 2023 In their latest newsletter, Boating BC extended their thanks to everyone who made their premiere event, The 2023 Boating BC Conference, Winning Together presented by Mercury Marine, such a huge success. From insightful speakers to great networking, the event set the stage for a successful 2024. We look forward to welcoming everyone to the…

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Richard Straka has been promoted to General Manager for Mercury Canada

Dec 5, 2023 Randy Caruana, VP Sales North/Central America & Asia Pacific has announced that Richard Straka has been promoted to the position of General Manager for Mercury Canada, effective Dec. 4, 2023. Richard joined Mercury in 2021 as Category Director, where he successfully developed market analytics to drive management decisions and market positioning. In his current…

Read More Richard Straka has been promoted to General Manager for Mercury Canada
Mercury Marine earns 13th consecutive Green Masters designation

Dec 5, 2023 For the 13th consecutive year, Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has earned a Green Masters designation from the Wisconsin Sustainable Business Council (WSBC), placing the company among an elite group of organizations to have earned the honor in the state. The Green Masters Program is highly competitive, with only 20%…

Read More Mercury Marine earns 13th consecutive Green Masters designation
Legend Boats celebrates a decade of excellence with Tenth Consecutive Boating Industry Top 100 Dealers Ranking

Dec 5, 2023 Legend Boats, a visionary leader in boat manufacturing and sales, is elated to announce its distinguished placement as the fifteenth top boat dealer on the Boating Industry’s Top 100 Dealers list for 2023. This year marks a momentous occasion as Legend Boats celebrates its tenth consecutive year on the Top 100 list and its fourth…

Read More Legend Boats celebrates a decade of excellence with Tenth Consecutive Boating Industry Top 100 Dealers Ranking
Freedom Boat Club announces two new locations on Sydney Harbour, expanding its Australian footprint to nine locations

Dec 5, 2023 Freedom Boat Club, the world’s largest boat club and a brand within Brunswick Corporation (NYSE: BC), today announced the opening of two new locations on Sydney Harbour: Freedom Boat Club Mosman Bay at Mosman Bay Marina and Freedom Boat Club Manly at North Harbour Marina. Both locations will be corporate-owned and add…

Read More Freedom Boat Club announces two new locations on Sydney Harbour, expanding its Australian footprint to nine locations
I guess it’s OK that new boats are getting more expensive

I have been very impressed with the amazing advances in outboard motors more than any other thing. The Mercury V12 and V 10s are simply stunning in their power and performance.

Read More I guess it’s OK that new boats are getting more expensive
Vision Marine Technologies announces initial E-Motion™ 180E Electric Propulsion System purchase order from Wired Pontoons

Nov 28, 2023 Vision Marine Technologies Inc., a global leader and innovator within the performance electric recreational boating industry, is pleased to announce that it has received an initial purchase order from Wired Pontoons (“Wired”) for 25 units of the E-Motion™ 180E outboard and powertrain systems. This order marks the beginning of a transformative partnership, with Wired…

Read More Vision Marine Technologies announces initial E-Motion™ 180E Electric Propulsion System purchase order from Wired Pontoons
Exciting times in the industry!

As you read this Tuesday, November 21, the Boating BC Conference is getting started and it sounds like a full house for the excellent agenda of sessions and speakers that the association has planned. The next week is the Boating Ontario Conference and again, there is a great agenda of important sessions.

Read More Exciting times in the industry!
New Global Research Outlines Portfolio Of Technologies To Further Reduce Carbon Emissions From Recreational Boats

Nov 21, 2023 The International Council of Marine Industry Associations (ICOMIA), a global organisation representing the recreational marine industry with more than 100 members around the world, announced on November 15, 2023, new research outlining a portfolio of technologies best positioned to continue to propel the industry toward decarbonisation. The research, which specifically looks at marine propulsion in boats under…

Read More New Global Research Outlines Portfolio Of Technologies To Further Reduce Carbon Emissions From Recreational Boats
NMMA Canada Highlights Key Policy Priorities

Nov 21, 2023 Take a moment to hear from NMMA Canada in their new Marine Minute video highlighting key policy priorities for the recreational boating industry. Learn more about insights from their latest listening tours with members and association initiatives on the horizon. Contact Marie-France MacKinnon, Executive Director of NMMA Canada, with questions at mmackinnon@nmma.org or visit nmma.ca for more information.

Read More NMMA Canada Highlights Key Policy Priorities
Mercury Marine named 2024 CES Innovation Award honoree for Avator™ 20e and 35e electric outboards

Nov 21, 2023 Brunswick Corporation has announced its Mercury Marine division was named a 2024 Consumer Electronics Show (CES) Innovation Award honoree in the Sustainability, Eco-Design & Smart Energy category for the Avator 20e and 35e electric outboards. This is the third CES Innovation Award for Mercury. In 2022, Mercury’s V12 600hp Verado outboard engine won the award in the…

Read More Mercury Marine named 2024 CES Innovation Award honoree for Avator™ 20e and 35e electric outboards
DAME Design Awards 2023 winner praised as exemplar product that expands electrification horizons

Nov 21, 2023 Jury Chair Andre Hoek presented the world-renowned DAME Award 2023 to the Oceanvolt HighPower ServoProp 25 at the commencement of the METSTRADE show. Nine products took wins in eight brand new categories for this year, while 14 more received Special Mentions. The jury also named a recipient for its discretionary Environmental Design Award. There were several strong electric…

Read More DAME Design Awards 2023 winner praised as exemplar product that expands electrification horizons
People who need people…

Nov 14, 2023 Barbra Streisand sang that, “People who need people are the luckiest people in the world”. Barbra was not in the marine industry. We need people and we are not feeling very “lucky” about it. To my amazement, Barbra Streisand is still in the news and that song, People was a hit in…

Read More People who need people…

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