Aug 26, 2025 I have a recollection of a quote from Peter F. Drucker, one of the godfathers of modern-day strategic marketing. He wrote that the only valid definition of a business purpose was to “create a customer”. He also is credited with saying that, “The best way to predict the future is to create it.” In the August 19th edition of Boating…
Aug 26, 2025 In the United States, Sea Tow® has announced that Yamaha WaterCraft is one of the inaugural brands to join its new Sea Care six-month program. As a program participant, Yamaha Watercraft now offers to cover half the cost of annual Sea Tow Gold Card membership for each new boat buyer. Sea Tow’s Sea Care six-month program is designed to…
Aug 26, 2025 Yamaha Motor Canada has unveiled the CrossWave™ WaveRunner®, an entirely new kind of personal watercraft designed for today’s lifestyle-driven rider. The CrossWave challenges the boundaries of the emerging Adventure category — combining Yamaha’s legendary performance with full walkaround versatility, expansive deck space, and true multi-use capability. This isn’t just a new model; it’s the most…
Aug 26, 2025 Tiara Yachts, a family-owned manufacturer of American-made luxury watercrafts, is proud to recognize its top-performing dealers and salespeople for the 2025 Model Year. The winners were announced at the Dealer Awards Dinner on August 18. The Tiara Yachts Dealer Awards are designed to recognize the Tiara dealerships and sales professionals who go above and…
Aug 26, 2025 Mercury Marine, a division of Brunswick Corporation (NYSE: BC), accounted for 50% of all outboard engines on display at the Sydney International Boat Show, at Sydney Olympic Park. Mercury also showcased more than double the number of outboards compared to its nearest competitor during the event. For the first time in its history, the Sydney…
Aug 26, 2025 Volvo Penta has announced the appointment of Hanna Ljungqvist as Head of the Volvo Penta Marine Business and a member of the Volvo Penta Executive Group, effective October 1, 2025. After working at Volvo Penta for over a decade earlier in her career, and most recently serving as Vice President and Head of Volvo Trucks in India and Indonesia, Hanna…
Aug 19, 2025 I’m concerned that as an industry, we may have failed to communicate to the public at large, two important points; one is that boats and boating are very benign in terms of our environmental impact and the other point is that I have a feeling we rarely communicate convincing detail about the…
Aug 19, 2025 VoltSafe Inc., has announced that it has been selected to join The Port of San Diego’s Blue Economy Incubator and will receive $250,000 USD for an extensive pilot program in one of the world’s most important marina markets. The Port of San Diego will also provide VoltSafe with significant business development and marketing efforts, public relations and media visibility as part…
Aug 19, 2025 Vision Marine Technologies Inc., a leader in electric marine propulsion and multi-brand boat retail, has announced a significant increase in sales performance—highlighted by accelerated boat sales revenue, a significant reduction in floor plan liabilities, and stronger inventory turnover—following the recent acquisition of Nautical Ventures Group Inc. (“Nautical Ventures”). From June 20, 2025 to August 8,…
Aug 19, 2025 Get Ready for Western Canada’s Largest Sale for Boats, Accessories & More. Show dates are January 14 – 18, 2026, Vancouver Convention Centre West & Granville Island, Vancouver. If you were a 2025 show exhibitor then you will have received your space renewal application for the 2026 show. Make sure to check your inbox and mark…
Aug 12, 2025 I hope you read the announcement in Boating Industry Canada News Week Digest last week that the OP Media Group is acquiring Canadian Boating, Boating Industry Canada, and the PORTS Cruising Guides. The acquisition, effective September 1, 2025, is a significant step in OP Media Group’s mission to serve the full spectrum…
Aug 12, 2025 NMMA has released its latest Canadian Economic Factoids report, providing a detailed snapshot of key national economic indicators and recreational boating trends from 2011 through 2024. The data is part of the Annual Canadian Recreational Boating Statistical Abstract—a resource available free to all NMMA Canada members. Economic Growth Holds SteadyIn 2024, Canada’s economy continued its measured…
Aug 12, 2025 NMMA, in partnership with ITR Economics, has released the latest update to the U.S. Boat-Building Production Index, offering a refined outlook on the trajectory of boat production through 2027. The April 2025 report shows that production continues to underperform expectations, prompting a downward revision to the forecast. Annual boat-building production is now expected to…
Aug 12, 2025 The International BoatBuilders’ Exhibition & Conference (IBEX) has announced that Emmy-award winning host Kevin O’Connor will deliver the keynote address during its annual Industry Breakfast, taking place on October 7 from 7:30-9:30 a.m. Kevin O’Connor is the Emmy-award-winning host of the PBS series “This Old House and Ask This Old House” and has been on the shows…
“The latest ABYC standards update includes critical revisions to E-11, AC & DC Electrical Systems and E-13, Lithium-Ion Batteries, enhancing boating safety and reliability.” Aug 12, 2025 Free webinar to offer insights on the 2025-2026 publication The American Boat & Yacht Council (ABYC) has published the 65th supplement of its “Standards and Technical Information Reports for Small Craft”. This annual publication…
Aug 5, 2025 With the August 1st long weekend behind us, summer 2025 is in high gear and people all across Canada are on vacation and out on the water. This is the perfect time for us as Canada’s marine industry, to remind our customers of some simple things about being around the water and…
Aug 5, 2025 • Plug and play charging with an expanding global network of 59 charging sites across popular marinas and trails, enabling fast charging in as little as 20 minutes for Taiga vehicles. • Simplified turnkey charging infrastructure and software solutions for commercial fleets, removing significant barriers to electrification. • Economies of scale in unified charging platform…
Aug 5, 2025 Following the launch of the new FLITELab* brand in 2024, today July 30, 2025, Flite, the world’s leading electric hydrofoil company and a brand of Mercury Marine (a division of Brunswick Corporation (NYSE: BC) announced that they will introduce the first product ranges to market on July 30, 2025. FLITELab* features an innovative range of…
Aug 5, 2025 European Boating Industry (EBI) takes note of the announcement on trade by EU Commission President von der Leyen and US President Trump on Sunday July 27. It provides predictability and stability ahead of the important boat show season in Europe. Although it averts the worst of a detrimental trade war, the increase of tariffs to…
Aug 5, 2025 Brunswick Corporation, the world’s largest marine technology company, has been named one of America’s Greatest Workplaces for Parents and Families 2025 by Newsweek. “We’re proud to be recognized among the top workplaces for parents and families,” said Jill Wrobel, Chief Human Resources Officer at Brunswick Corporation. “This acknowledgment reflects our strong commitment to fostering a culture where…