Mar 12, 2017

Registration is now open for Sail America’s Industry Conference (SAIC). The bi-annual conference, presented by B&G, is being held from May 31- June 2, 2017, at the Marriott Milwaukee Downtown, Milwaukee, WI.
Conference registrations start at $395 for Sail America members, and include a day and a half of educational seminars, a networking lunch, opening reception, and several networking breaks. Registrants are also invited attend the Sail America Industry Social and Dinner and participate in the Industry regatta.

“This year’s conference is about recalibrating. It has been two years since our last conference and so much has changed in our industry and our world since then. This conference is an opportunity for our industry to get together and strategize on how best to respond and leverage these changes for success and sustainability,” Sail America’s Association Manager Katie Kelly says. “We will have the best of the best in our industry at the table for these discussions, attendees will surely leave informed and inspired.”

The conference opens with several keynote speakers followed by sessions on understanding the demographics and psychographics of sailors; building your best sales team; highlights on tax reform, tariffs, and imports; and concludes with a case study review on Building, Executing and Analyzing and Integrated marketing plan and roundtable discussions on three major industry challenges.

SAIC is the place for Sailing Industry professionals to learn about new topics and trends, receive industry updates,and network with over 150 participants.

To see the full agenda and for more information on the conference visit the Sail America Industry Conference website: http://www.sailamerica.com/events/saic/