Rising interest in quality journalism and print media
August 31, 2021
I’d better be careful here…
First, I want to thank you and all the other regular readers of Boating Industry Canada News Week Digest for following us for the past 15 years and counting. Our weekly readership is remarkably strong and steady, so I can’t put down digital media. That’s what News Week Digest is. We do our best to bring you editorial that we believe is relevant to your interests, and we do that digitally.
You may recall when Boating Industry Canada was a printed magazine. There were only 6 issues a year and although we had strong readership and several staunch supporters, the business was not self-sustaining. So many advertisers wanted to go digital that we had to embrace that or risk our own disappearance. I’m pleased to announce that this month, we bring you an original IMPACT Profile story by Alyssa Kerslake.
One of our most popular and influential columns was always the Impact Profile, often accompanied by a cover shot of the featured personality. With the addition of Alyssa Kerslake to our crew, we are moving back toward more original content, raising the journalistic bar and increasing the Canadian content too. Read her story on Discovery Battery from Richmond B.C. (below).
In this edition of News Week Digest is also a story about the UK media outlet, Marine Industry News. They are launching a printed publication. Very interesting!
Doing digital is still a lot of work and we are always mindful that our readers are smart, savvy industry insiders. It’s a never-ending challenge to find valuable content that justifies your time to read it, so introducing new writers and contributors is a step in the right direction. Seeing Marine Industry News going to a printed magazine is also an exciting development. One we will watch with great interest!
Andy Adams – Editor
