S2 YACHTS ENTERS INTO AGREEMENT WITH MALIBU BOATS FOR SALE OF ITS PURSUIT BOATS BRAND

S2 Pirsuit

Aug 28, 2018

Malibu Boats, Inc. (“Malibu”), a leading global manufacturer of recreational fiberglass boats, announced today that it has entered into a definitive agreement with S2 Yachts, Inc. (“S2”) to acquire all assets of its Pursuit Boats (“Pursuit”) brand for a total consideration of $100 million. 

Pursuit, located in Fort Pierce, Florida, is a leader in the saltwater outboard fishing boat market through its offering 15 models of offshore, dual console and center console boats. “As a leader in the saltwater outboard fishing segment, Pursuit is an incredible addition to the Malibu family. The Pursuit brand maintains a strong reputation for luxurious appointments, innovation, and premium quality, and this highly complementary business creates strong strategic opportunities to enhance product development across our portfolio of brands. Together, we have an opportunity to broaden our outboard offering, while leveraging the manufacturing and design expertise of the respective teams to continue to deliver the premium products customers expect,” commented Jack Springer, Chief Executive Officer of Malibu Boats.

“Over the past 41 years, Pursuit Boats has established an unmatched premium brand through our incredible dealer network and longstanding commitment to our customers. As a trailblazer in its own right, Malibu is the perfect partner, as we maintain similar cultures with a shared passion for product and people, which has driven our collective long-term success. This transaction is as much about the right partner to steward Pursuit’s future as it is about the sale price. Malibu is that right partner. The Slikkers family will continue to own and operate Tiara Yachts and Tiara Sport brands under the S2 Yachts umbrella and we are excited about that.” said Tom Slikkers, Chief Executive Officer of S2 Yachts.

Related Posts




Good Advice that You Can Share – Falling Overboard Recovery Steps

By John Gullick
 
An accident that occurs with surprising frequency to passengers and crew is falling. The chance of this happening can be greatly reduced if precautions are taken, such as wearing non-skid shoes that lace up and wearing appropriate clothing that does not impede movement. Those on board should make sure they have a sound footing and a good handhold at all times. Here is an old saying to remember: “Sailors were given two hands, one for the ship and one for themselves.” 

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Lund Boats Introduces New 2027 HG Pro Series, Combining Hardtop Protection with Big-Water Capability 

All-new 220 HG Pro and 240 HG Pro models deliver rugged heavy-gauge construction, enclosed hardtop comfort and serious fishing functionality for demanding open-water anglers. 

Lund Boats has unveiled the all-new Model Year 2027 HG Pro Series, a purpose-built heavy-gauge aluminum platform designed for anglers who pursue big-water fisheries in changing conditions. 

Read More


Radian IoT Introduces Dual-Mode Tire Pressure Monitoring System for Trailers

Radian IoT, Inc., innovator in using GPS and boat configuration data to deliver real-time predictive analytics to dealers, manufacturers, and their consumers, has announced the launch of the first Tire Pressure Monitoring System (TPMS) specially designed for marine trailers and other towable assets.

Read More