SEA RAY CONTINUES WAVE OF EVOLUTION ON EVE OF 60TH ANNIVERSARY
Dec 18, 2018
For 59 years, Sea Ray has set the standard and pushed the limits of performance and craftsmanship to elevate the boating experience. 2019 will mark the 60th anniversary of Sea Ray at the helm of defining the boating lifestyle. Sea Ray and its dealer partners enter a new decade of innovation, with great momentum fueled by a strong fall season.
Fall boat shows highlighted new technology and a range of successful new models and product launches. For example:
• The continued success of outboard models, larger dayboats, and recently released new models such as the SLX 400 Outboard and Sundancer 320 Outboard drove increased sales for the company.
• Sea Ray Connect, powered by NAUTIC-ON™, a new technology which debuted at the Fort Lauderdale International Boat Show, effortlessly conveys a boat’s location and status of vital systems to users via a smartphone app.
• The Cannes Yachting Festival and Interboot Expo in Germany featured the introduction of the Sun Sport 230 Outboard.
“We could not have asked for a better boat show season to affirm dealer and consumer confidence in Sea Ray,” said Brad Anderson, Sea Ray president and general manager.
Sea Ray attributes its lasting popularity and evolution of industry-leading products to the achievements of its dedicated team. “We have a bold vision for the future, which touches all facets of our operations and a relentless dedication to be the best – all supported by investment in technology, capacity and people. As a leader in this organization, I can’t tell you how excited I am heading into our 60th year knowing the bright future ahead of us that is grounded by our strong heritage and the confidence I have in our organization,” said Anderson.
Sea Ray has also continued investments in its Tellico operations in Tennessee, which just celebrated its 35th anniversary in September. “At Tellico’s 35th anniversary, it was a personal honor to recognize our dedicated team, including 18 individuals that have served the facility since it began in 1983. The Sykes Creek manufacturing team in Merritt Island, Fla. has increased production of the flagship SLX 400 Outboard to ensure that Sea Ray is able to better meet consumer demand. Our teams at both Tellico and Sykes Creek ensure that our commitment to meticulous craftsmanship is carried out in every Sea Ray,” said Anderson.
Anderson also credits Sea Ray’s dealers for the company’s continued success and strong momentum. “We’re looking forward to joining our award-winning dealer network at the Marine Dealer Conference and Expo (MDCE) in Orlando and celebrating with those earning Top 100 recognition at this annual event. We look forward to carrying this celebration into 2019 with continued recognition of our dealer network that has helped to build this incredible brand for 60 years.”
Sea Ray’s wave of innovation is expected to continue in 2019 with the roll out of a renewed focus that will drive everything the company does. “At Sea Ray, we believe that richer moments experienced on the water lead to a richer life. That’s why everything we do is designed to make each moment exceptional. As our company continues to evolve, the pride and passion of our brand shines through from bold, distinctive designs to industry-leading technology, and to a commitment to quality, craftsmanship and service that will lead us into an even more exciting next 60 years,” said Anderson.
