SWANS MARINA SOLD: BERNIE LUTTMER RETIRES

Swans Marina

 

Sept 19, 2017

When Bernie and Jean Luttmer moved to Toronto in 1971 they bought an International 14 sailboat before they bought a bed. The next question (after they got the bed!) was where to store the boat; they found a spot at Ralph Swan’s Marina at the foot of Liverpool Road in Pickering ON. In 1976 the Luttmers abandoned their “real” careers (Bernie was an engineer with a pool company; Jean was a Consumers Gas home economist) and went into the boat business full time.

Forty-one year later, the couple is hanging it up having turned the original 20-slip marina and cottage where they lived into a serious boat dealership and significant waterfront development.

Over the years, they have sold Vandestadt and McGruer Sirens and Sirius, ‘perhaps 5-600’ Catalina sail boats of various sizes, Grew/Chris Craft and Larson powerboats and various other lines including recently Dufour. Over the years, Frenchman’s Bay has been a base that included outposts in Penetang, Montreal and even Wilson NY where the branch continues. Over the years, many Canadian boaters have purchased boats from Swan’s and the docks of eastern Canada remain crowded with boats that got their start with Bernie.

The new owner is an experienced industry person, Jan Ploeger, also of Dutch extraction as is Bernie, who has worked at Swan’s and also at Crate’s. Bernie and Jean plan to take it easier, do a lot of traveling and skiing. Bernie will still keep his hand in the marine industry as Canadian distributor of Jet Thruster, a Netherlands-based manufacturer of water driven bow thruster systems.

In a nice return to their roots, Bernie and Jean have moved from the house they lived in nearby, to a small cottage right on the shore of Frenchman’s Bay.

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Two French Icons and a World Premiere at The Paris Nautic Show: New Beneteau Gran Turismo 50 Alpine Limited Edition

At the Paris Nautic Show, BENETEAU and Alpine are bringing together two worlds steeped in French expertise by unveiling the Gran Turismo 50 Alpine limited edition for the first time, alongside the all-new Alpine A390.

Read More



RAILBLAZA AnchorPoint Phone Holder Ensures Device Safety on the Water

RAILBLAZA, manufacturer of premium quality, user-friendly electronics, fishing and boating mounting systems and accessories, has announced the launch of its AnchorPoint Phone Holder, an adventure-ready mobile device holder built for the harshest environments.

Read More