May 25, 2021

On May 13, Yamaha Motor Canada announced a partnership with Safe-Guard Products Canada, Ltd, the leading provider of private label protection products for the automotive, RV, marine and powersports industries.

The program, launching July 5, enables Yamaha to provide a complete, branded protection product solution to dealers under the Yamaha Motor Protection Plan name. Products available include Credit Insurance, Bundle Loan Protection, Guaranteed Asset Protection (GAP), Tire & Wheel Protection, as well as a suite of products for off-makes. Additionally, Safe-Guard will support the Yamaha Motor Protection Plan program with an enhanced dealer support team, business development resources, complimentary retail training and branded marketing content, technology integration, and administration of the program.

“Joining forces with Safe-Guard provides a powerful boost to our organization, our dealers, and their riders” said Peter Smallman-Tew, president and managing director at Yamaha Motor Canada. “This partnership enables Yamaha to bring new, industry-leading solutions to the table for our dealers, which enhances their business by driving revenue and customer retention while improving the owner experience for the customers they serve.”

“We are thrilled to partner with Yamaha to provide them with a purpose-built, fully branded, protection program for their dealers,” said Mary Buhr, director of account management and business development at Safe-Guard. “Yamaha is a premier player within the powersports and marine industries and we’re proud to power innovative and value-added solutions for this great brand.”

With international headquarters in Atlanta, GA and Canadian headquarters based in Mississauga, ON., Safe-Guard Products manages protection product programs for over 50 strategic partners across the U.S. and Canada, offering a full suite of protection products and dealer business solutions in the automotive, RV, marine, and powersport industries. More than 13 million consumers are protected under contracts by Safe-Guard.