July 2, 2019
If you are planning to attend the 2019 IBEX Show, consider signing up for the Grow Boating Marketing Summit, September 30, 2019 from 10am–5pm in the CAMLS* 2nd floor auditorium at IBEX.
Digital marketing has transformed consumer expectations. The tools and strategies you need to be an effective marketer today are constantly changing—an evolution that presents both challenges and opportunities.
You need to understand digital consumer behaviors in order to develop a productive digital marketing strategy. During this summit you’ll:
• Learn about the forces shaping the digital landscape
• Gain insight from leading experts
• Discover actionable strategies to engage your customers
• Hear about emerging trends and technologies
REGISTER TODAY
Seating is limited.
Meet the Presenters:
• Mari Smith, Facebook & Relationship Marketing Expert
• Heather Lutze, Findability Group
• Marcus Sheridan, The Sales Lion
• Jack Ellis, Info Link
Fee: $159 through August 15. $199 beginning August 16.
Lunch included. Cocktail reception to follow. Made possible by the Marine Accessories and Components Division of NMMA, IBEX and Marine Marketers of America.
*Located across the street from the Tampa Convention Center, the CAMLS (Center for Advanced Medical Learning and Simulation) features state-of-the-art soundproof meeting rooms with comfortable seating and desks, power at each seat, WiFi and more.
Questions? Please contact Freya Olsen at This email address is being protected from spambots. You need JavaScript enabled to view it. or 312.946.6255
REGISTER TODAY
You must register as an IBEX attendee (at no additional cost) to register for this IBEX Special Event. https://www.expologic.com/clients/ibex/reg/
Recreational craft and invasive species – how to manage biofouling to stop the spread
New Biofouling Management for Recreational Boating Report is published
Killer shrimps, sea squirts and the spiny water flea are all examples of invasive alien species that have been introduced to new areas in various parts of the world by recreational craft such as boats, yachts and other small craft.
Invasive alien species are known to be one of the biggest drivers of biodiversity loss, and their management especially in marine environments is incredibly challenging. Therefore, the most cost effective away of addressing their impacts is to prevent their spread to new areas.
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Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.
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On January 4, 2023, at the Consumer Electronics Show (CES) in Las Vegas, Brunswick Corporation (NYSE: BC) launched Veer, an all-new boat brand designed to support electric propulsion and appeal to the next generation of boaters, and also debuted the first model in the Veer line-up; the X13.
“Recreational boating and fishing are enjoying increasing popularity with younger and more diverse consumers,” said Matt Atilano, Veer Director of Strategy. “We identified a gap in the marketplace and a need to create a more targeted and modern experience for these new boaters, which inspired the design and development of the Veer brand.”
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Garmin has announced their new ECHOMAP™ UHD2 series chartplotters that offer anglers premium features like Ultra High-Definition sonar, preloaded Garmin Navionics+™ mapping with an included one-year subscription to daily map updates, wireless networking for data sharing and support for Garmin’s award-winning LiveScope™ live-scanning sonar.
Available with a 6”, 7” or 9” bright, sunlight-readable touchscreen display with keyed assist, anglers can easily control and operate the functions they depend on for a successful day on the water, including zooming in or out on the map or quickly toggling between different sonar views.
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C-Tow Marine Assistance appoints Jill Noel to Manager of Operations
C-Tow Marine Assistance Ltd., which has been serving and assisting recreational boaters across Canadian waterways for more than 35 years, has announced the appointment of Jill Noel to Manager of Operations, effective January 2, 2023.
In her new role, with an overall goal of building the C-Tow brand across Ontario and throughout Canada, Jill will be responsible for managing the day-to-day operations including digital marketing and social media initiatives, company representation at national and local industry events, managing the C-Tow captains, and liaising with marinas, yacht clubs, and marine associations.
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