Nov 26, 2019
NMMA has announced its September New Powerboat Registrations Report showing new powerboat retail sales in the U.S. market down 0.9 percent on a rolling 12-month year-over-year (R12M YOY) basis and up a healthy 5 percent on a rolling three-month year-over-year (R3M YOY) basis through September. Total new units sold in 2019 (through September) reached 251,000.
“With optimal summer weather arriving later in the season for most of the U.S., we saw an encouraging pickup in new powerboat sales in July, August and September. This pickup offset some of the lag in certain segments the first half of 2019, putting us back on par with where retail unit sales were this time a year ago,” said Vicky Yu, Director of Business Intelligence for NMMA. “Sales of new personal watercraft, wake sport boats and larger saltwater fishing boats continue to lead growth while sales of new freshwater fishing boats remain down from year-ago highs.”
Insights from the September report include:
• New personal watercraft sales were up 7 percent R12M YOY and up 11 percent R3M YOY.
• New wake sport boat sales were up 7 percent R12M YOY and up 13 percent R3M YOY.
• Sales of new larger fiberglass boats were up 7 percent R12M YOY and up 13 percent R3M YOY, driven by saltwater fishing boats 27 feet and above.
• Sales of new aluminum powerboats were down 6 percent R12M YOY and down 0.5 percent R3M YOY, reflecting a softening in freshwater fishing boat sales.
The complete data by boat type, hull material, propulsion, and size going back five years, is available from the NMMA. Access to the New Powerboat Registrations Report is complimentary to companies with a Monthly Shipment Report (MSR) annual subscription. A member company that participates in NMMA’s Business Intelligence program receives unlimited, complimentary access to both reports.
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Marine Industry Career Path: Brett Ramsey
Wendy and Brett Ramsey
Boating Industry Canada is kicking off its Marine Industry Career Path series once again. For the first installments this year, we have two subjects to highlight. Introducing Wendy and Brett Ramsey!
The Ramsey’s have been working in the marine industry for many years but have both had unique paths in getting to where they are now. They’ve also been working on an impactful pilot project for a long time, which will now be launching this spring. The focus of this initiative is to bring more young people into the marine industry.
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Building on its award-winning M Series, Bayliner unveiled the all-new M19 at the Miami International Boat Show. The M19 joins the M Series lineup of the M15 and M17 delivering the stability and versatility the series is known for with a focus on expanding boater participation through its intuitive design, ease of maintenance and inclusive price point.
With an overall length of 19 feet and starting at $30,995 USD, the M19 is built on an improved M-hull foundation offering increased stability and automotive style handling for familiarity to appeal to the next generation of boaters. The M19 features an upgraded nine-person capacity and is watersports capable for a full day of adventure on the water.
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Airmar hires Suzanne Hawley as Brand Manager
The Leader in Ultrasonic Technology and Multi-sensor Solutions Continues to Grow in Talent and Innovation. AIRMAR® Technology Corporation, a world leader in ultrasonic transducers and Chirp technology, has named Suzanne Hawley as the Brand Manager for the company’s wholly owned distributor, Gemeco Marine Electronics Specialists, located in Lake City, SC.
Hawley comes to Airmar with extensive marketing and PR experience in the marine electronics industry including 20 years as the owner of Hawley Communications, a consulting agency focused on creative marketing solutions for businesses in the recreational boating industry.
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