Sept 22, 2020

Limestone

“Limestone” is a heritage Canadian boat brand that has earned a loyal following over the past 35 years of production in Ontario and now, the brand has been re-launched with new ownership and ideals as The Limestone® Boat Company.

The original Limestone boats were developed by renowned designer Mark Ellis. Ellis designed the Limestone 24 for customer Fred Eaton and it was constructed by Hinterhoeller Yachts in St. Catharines, Ontario. His second Limestone powerboat was the Limestone 20 for Medeiros Boat Works, of Oakville, Ontario.

Limestones have been a fixture in Georgian Bay and the Great Lakes as well as through the Eastern United States since the mid 1980’s. Over time, Limestone models have undergone a series of enhancements and as the models evolved, customers took notice of the manufacturer’s dedication to quality, durability and functionality that ultimately created a cult like following.

Scott Hanson, a marine industry veteran, now serves as Limestone’s new chief executive officer. In mid-2019 Hanson stepped down as former head and lead designer at Rossiter Boats. Earlier this year, he and his partners acquired the global manufacturing and Limestone branding rights from Mark Ellis Design LLC, purchased the Limestone molds, and created the Limestone Boat Company. Hanson and his team have also engaged Ellis to be involved with the evolution of existing designs and new model creations.

Hanson holds an honors degree in Marine Design, Engineering and Boatbuilding from the Landing School in Kennebunk, Maine. He brings over 30 years of marketing and business management experience to Limestone having worked for, and with, many leading domestic and international consumer packaged goods, financial and automotive manufacturers throughout his career before taking the helm of Rossiter Boats in 2007.

At Rossiter, Hanson took the company from two part-time employees, to the international boat brand that it has become, in just over a decade. He brings a deep background in operations, product development, distribution, marketing, and sales expertise to Limestone.

“We recognized the history and future potential of the Limestone brand and decided to secure the global licensing rights,” said Limestone CEO Scott Hanson. “We’ve relocated the manufacturing operations across to Tennessee, and we’ve engaged Mark Ellis to assist us with guiding the new model designs of which he originally created. We have also grown our team with some elite sales professionals and staff including finance, branding and marketing with more than 100 years of combined experience that all share our passion for the Limestone brand.”  

Mark Ellis is an acclaimed yacht designer whose body of work includes an impressive number of highly successful power and sail designs for both series production and custom building.  While studying for a business degree in Boston he worked in the offices of C. Raymond Hunt Associates, the innovators of the deep vee hull configuration, leading to his being an experienced proponent of that hull form. Ellis went on to design work in the world class offices of naval architect Philip Rhodes in New York and sailmaker/designer Ted Hood in Marblehead, MA. His long interest as an ocean racing sailor and navigator was furthered when, in 1970, Ellis joined Canada’s leading-edge sailboat designer/builder C&C Yachts. Starting his own firm, Mark Ellis Design in 1975, Ellis has been active for 45 years designing and developing the iconic Limestone, Legacy, Pilot, BlueStar and Abaco powerboat brands as well as many well-known sailboats.

“I’m excited and pleased to be part of the Limestone rejuvenation and to be working with Scott and his assembled team,” said Ellis. “Limestone has had an enthusiastic following of experienced owners over the last 35 years. It’s great that Scott and the new Limestone Boat Company will bring this brand forward and introduce it to a wider audience. I’m truly looking forward to its rebirth and evolution.”

Initial product offerings over the current 2021 model year and following 2022 model year, will provide a nine model lineup ranging from 17’ to 29’, complete with runabouts, cuddies, center and dual consoles with classic day boat and fish arrangements. Models include the L-170DC & CC, L-200R & CC, L-250R, L-270CD, L-290CD, and soon to be launched L-270DC and L-290DC (set to debut in Q2 of 2021).

Limestone has partnered with a renowned, centrally-located U.S. manufacturer that has a 40+ year history in manufacturing quality boats that dealers and boaters have counted on for decades. They also offer substantial capacity for growth in their 145,000 sq. ft. facility, have a large skilled labor force and a management team that brings generations of experience with household boat brands in the saltwater and freshwater markets.

“Our focus in re-launching this heritage brand has encompassed a transformation of the models themselves,” added Hanson. “Limestone is best known for their timeless design, big water performance, quality, and functionality. Its recognizable, unique deep V hull and forward flair provide a forgiving ride and an unmatched assurance of safety. We are building upon this history, but with an eye to the future, as we currently bring modernity into the product line. Our team has evolved and expanded the product offerings by introducing technology enhancements, and deck arrangements that offer sociability, accessibility, functionality, and adaptability…all important features for today’s boater.”

Limestone models have primarily been sterndrive, with outboard configurations typically used commercially and in coastal New England, but the current and future designs move the models to outboard engine applications. The move to focus solely on outboards is a major evolution for the model line-up, enhancing their accessibility, usability, performance, safety and maintenance characteristics.

“We’re currently in discussions with dealers across the country as we look to expand the brand into additional markets, and we’re ramping up production and R&D at our partner’s 145,000 sq. ft. facility in Tennessee as we speak,” said Hanson. “We’re offering a level of modular flexibility in these timeless – yet contemporary - designs, and customization in upholstery, tops and electronics for our customers moving forward.”

For more information on the Limestone® Boat Company, visit www.limestoneboats.com

  • Prev
Space sales have opened for Atlantic Canada’s largest boat show, the Halifax International Boat ...
This is an opportunity to build on your experience and training with our new industry-specific ...
Across the corporate organization of Groupe Beneteau, plans have been made to charter its course ...
Brunswick Corporation (NYSE:BC) continues to execute on its Next Wave strategy, announcing on ...
Newport Exhibition Group, owners and producers of the Newport International Boat Show, have ...
Increase your industry knowledge and accumulate CEUs! These courses are for members and certified ...
BoatTEST.com announced on August 17th, 2021 that it would begin sharing all of its boat test videos ...
Mark your Calendars! The 2022 Moncton Boat Show will be returning to Moncton Friday, March 25 – ...
The 2022 Sea-Doo Switch is a re-imagined pontoon that makes hitting the water more accessible than ...
Recently, we heard from Leigh Robertson of Gold River Marina in Nova Scotia, who informed us that ...

Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here

 

 

 

 

 

Changing Scene

  • Prev
The first, fully electric road ferries to sail in North America are now on their way from Damen ...
Discover Innovative Battery Solutions, a SOLV4EX multi-national company headquartered in British ...
Singapore listed Grand Banks Yachts, Ltd. is proud to announce exciting changes as well as ...
Leon Slikkers, a marine industry pioneer, whose career building boats dates back to the 1940s, ...
MarineMax recently announced expanding their agreement with Cruisers Yachts as the ...
The 2021 Boating Ontario Golf Tournament was again, a huge success. This year it was held at ...
Summer is in full swing with Canadians enjoying time outside and on the water. So, while enjoying ...
The Maritime Museum of BC is excited to announce that it has opened its new location at 744 Douglas ...
Boating Ontario is very proud to have Transport Canada’s Office of Boating Safety jump on board and ...
The first on-water event showcasing the Company’s innovative powertrain technology with equal parts ...

Vision marine unveils its E-Motion™ fully electric powertrain matched with the iconic Bruce 22 at Lake of the Ozarks Shootout

Vision MarineThe first on-water event showcasing the Company’s innovative powertrain technology with equal parts performance and art, sees the astonishing Bruce 22 and the efficacious E-Motion™ Outboard are set to break a previous speed record.

Vision Marine Technologies, Inc. (Nasdaq: VMAR) (“Vision Marine” or the “Company”), a global leader in the electric recreational boating industry serving both OEMs and consumers, is pleased to announce its return to the Lake of the Ozarks Shootout, the largest unsanctioned boat race in the US, taking place August 28-29, 2021.

 

Read More


 

New Simrad® App launches, loaded with navigation features and support for Simrad® displays

Simrad AppThe latest Simrad® app debuted this week for the marine electronics leader celebrating its 75th anniversary this year. The updated app includes a premium offering complete with new mapping features, advanced functionality and mirroring and control of Simrad® multi-functional displays from your smartphone or tablet. It is available on both the Apple Store for iOS and Google Play for Android.

The app is free to download and offers a rich experience that includes free up-to-date nautical charts from C-MAP®, personal waypoints, routes and tracks, latest marine weather, personalization and much more. 

Read More


 

Raritan sanitation hose has impressive bend radius

Rariton Sanitation HoseBetween the odor and working in confined spaces, replacing an onboard sanitation line is never a pleasant job. With Sani/Flex Odor Shield Marine Hose from Raritan Engineering, the task can be completed quicker and with fewer expletives. Incredibly strong, it has class-leading flexibility.

The 1.5" version of Sani/Flex Odor Shield has a bend radius of 3.15". The 1" model has an impressive 1.97" rating. Combined with its suppleness, it's super-easy to snake the hose around the tightest corners.

 

 

Read More


 

 

 

People

  • Prev
BCI Marine has hired Bradley Hale as Regional Sales Director, Ontario. Bradley brings 35+ ...
Hella marine has appointed Gary Stidham as its new USA sales manager. Jeff Haas, head of sales for ...
IMTRA, the leading manufacturer and importer of quality solutions and products for the marine, ...
We were saddened to hear of the recent passing of Tom Johannsen, a pioneer in the development of ...
Promar is pleased to announce that Rob Gervais from Can-Am Sales Group, LLC., has been chosen as ...
Marc Diening is to be the new CEO of Bavaria Yachts. On August 1st, he will move from the fire ...
Mercury Marine Canada welcomes Richard Straka as the Director of its recently formed Category ...
Boating industry leader and innovator Dometic Marine has announced the promotion of Bill Longacre ...
Vesper Marine, manufacturer of innovative marine safety and communication products, has ...
James was first introduced into boating in 1980, in the town of Port Severn. Almost ...

IMTRA expands sales and support teams and celebrates retirement of industry veteran

Dick DavidsonIMTRA, the leading manufacturer and importer of quality solutions and products for the marine, energy and transportation markets, announced August 19th, that the sales team has been bolstered, anticipating the upcoming retirement of long-time sales and service representative, Dick Davidson.

With an impressive career that spanned decades, Davidson spent over 30 years serving California, the American Southwest and customers throughout Asia. He will be replaced by Will Vrooman, a 20-year marine industry veteran. Vrooman comes to IMTRA after serving as national sales manager for Maxwell Marine, where he handled all aspects of new business development and client service. 

Read More