June 22, 2021
MRAA recently hosted a webinar, Ask the Expert: Marketing When You Have No Inventory, and the recording will be available to view on-demand for the next month. Anyone in the marine industry (members and non-members alike) is invited to register for the webinar to get marketing insights during a period when customers are flooding in, but inventory is low.
In this webinar, MRAA’s Education Specialist, Cecelia Pallotto, chats with marketing guru Danny Decker, owner of Marketing Simplified, to learn why now is the time to market, even though you have low or no inventory. Decker discusses the need to keep in touch with new and returning customers you’ve gained this year, and how you can build long-term relationships with those customers through your brand.
To view the webinar recording, register here.
Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.
Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.
Not signed up for News Week? Subscribe here.
Motorized Water Homes in Canada
The agreement solidifies the exclusive distribution of Navisyo Homes in the Ontario Region in Canada.
• YACHT Solutions Canada and the Navisyo Group have created a distribution partnership that.
provides an attractive and affordable alternative to waterfront property.
• The partnership facilitates the purchase of a home on the water for community heroes such as police, firefighters, teachers, military and medical professionals in Canada.
Read More
Everglades Boats announces new additions to sales and marketing team
Everglades Boats, an industry-leading designer and builder of premium offshore fishing boats, announces the expansion of its Sales and Marketing team with the addition of two key members.
Matt Holloway has been named Director of Business Development. In this capacity, Matt will oversee the continued expansion of Everglades’ dealer network and will support dealer partners in providing the exceptional purchasing and ownership experience that Everglades strives to provide every day. Most recently, Matt was Senior Key Account Manager for Navico, Inc., the world’s largest manufacturer of marine electronics. Matt holds a B.A. from Radford University and maintains a 100-ton captain’s license.
Read More
