|

WOULD MORE PEOPLE GO BOATING IF THEIR CAR AUTOMATICALLY CONNECTED TO THEIR TRAILER?

Auto connecting Trailer

 

Nov 27, 2018

We have just learned that a technology company called Semcon in Sweden has developed an automatic system to connect a car and a trailer.

Last spring, Semcon asked people for examples of products that were lacking women’s perspectives – and received more than 500 suggestions. A number of them mentioned how complicated it is to connect their car to a trailer, making them feel insecure when towing trailers, heavy horse boxes, caravans and boat trailers. A survey carried out by Inizio/Semcon shows that 50 per cent of people prefer not to use a trailer at all. And of them, 70 per cent are women.

An all-women team of product developers, took on the challenge. The objective was to create a concept for a smart, user-friendly solution that’s also futureproof for autonomous cars. The new towing concept, known as Automatic Trailer Connection (ATC), connects itself to the trailer. While you stay in your car.

“The wonderful thing is that this concept is based on the smart systems that cars are already equipped with nowadays. Given the vast amount of money that’s been spent on product development in the automotive industry over the past 80 years, it’s strange that nobody has done anything about trailer tow-bars when so many people find it to be a complicated solution. New perspectives can sometimes be needed,” says Sofie Askenbom, project manager for the Add Perspectives team.

How the ATC concept works:

When the car and trailer are about two metres apart, the car’s camera sensor can identify the trailer and connection begins. The driver presses “Auto Attach” on the in-car display and the car reverses autonomously towards the trailer. The car and trailer are both connected to the cloud, which allows them to communicate and position themselves correctly. Instead of a tow-bar, there’s a socket in the car’s bumper that secures and powers the trailer. No more cables are needed. It’s just like plugging in an ordinary device, and the connection is made autonomously by the car itself.

Will we see this on North American vehicles? Ford already has a similar system available on their trucks. Perhaps improving the trailer towing experience would bring more people into boating.

Find out more at semcon.com/addperspectives

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Highfield Boats Announces New Escape Fiberglass-Hull Center Console Rib Series

Highfield Boats, America’s leading RIB brand, is proud to announce the launch the Escape Series, an all-new line of fiberglass-hull center console RIBS made in the USA. The first two models in the series, the Highfield Escape 650 and Escape 750, were unveiled during the Highfield Boats Dealer & Media Day Event at the company’s factory in Cadillac, Michigan.

Read More



RAILBLAZA AnchorPoint Phone Holder Ensures Device Safety on the Water

RAILBLAZA, manufacturer of premium quality, user-friendly electronics, fishing and boating mounting systems and accessories, has announced the launch of its AnchorPoint Phone Holder, an adventure-ready mobile device holder built for the harshest environments.

Read More