Jan 9, 2022

Mercury Go BoldlyOn January 4th, 2023, Mercury Marine, a division of Brunswick Corporation (NYSE: BC), introduced the Mercury® Avator™ 7.5e electric outboard at the Consumer Electronics Show® 2023 in Las Vegas. Avator is Mercury’s next step forward in marine innovation and the 7.5e model is the first in a series of electric outboard products to be released in 2023 as Mercury advances on its commitment to be the leader in electrified propulsion. Mercury also plans to display concepts for its Avator 20e and 35e outboards, which will be in market later in 2023.

“We are excited to formally introduce the Avator 7.5e electric outboard to the world,” said Chris Drees, Mercury Marine president. “As the innovation leader in the marine industry, both in internal combustion products and now electric propulsion, we have the resources and knowledge to make boating more accessible to more people, while building on our commitment to sustainability. The Avator program is helping us do this in new and exciting ways.”

The Avator 7.5e outboard generates 750W of power at the prop shaft and produces similar speed and acceleration as a Mercury 3.5hp FourStroke outboard. Offered with tiller or remote steering, it’s ideal for powering many small boats, including tenders, jon boats, inflatables and kayaks.

“The Avator 7.5e is much more than just an outboard,” said Tim Reid, Mercury Marine vice president of product development and engineering. “We created an entire propulsion system, fully integrated from the advanced controls, props and digital gauges to an all-new mobile app. Every aspect was designed with the same attention to quality, durability and reliability as all Mercury products. We’re confident the Avator 7.5e outboard will deliver a superior boating experience for boaters interested in powering small vessels with electric propulsion.”

Ease of Use

The Avator 7.5e electric outboard delivers clean, quiet power with innovative features that make it simple for boaters to enjoy the water. Swappable batteries, a quick-connect mounting system and intuitive controls make setup and operation easy. A vivid full-color display tracks battery level and range, for confidently exploring the water.

Batteries and Chargers

With its high-efficiency design and advanced lithium-ion battery system, the Avator 7.5e electric outboard is engineered to optimize range. The 1kWh lithium-ion battery was developed in partnership with the battery experts at Mastervolt and engineered exclusively for marine duty. It's a safe, reliable 48V power source that's been drop-tested and IP67 rated for water resistance.

Smart chargers constantly monitor voltage and current to deliver a safe, effective charge and can shut down to protect the battery if there is an issue. An intelligent digital display continuously tracks your current power status and estimated runtime.

Motor and Performance

Industry-first transverse flux motor technology delivers reliable, quiet power. The motor generates high torque with little effort, maximizing battery life and range while contributing to faster acceleration and more efficient overall performance than similar competitive products.

Commitment to Sustainability

The Avator program continues Mercury’s commitment across all product lines to redefine marine propulsion in ways that leave a positive impact on the environment. Avator outboards transform the boating experience by making boating possible with no exhaust fumes and zero direct emissions. Each electric outboard is also crafted with many components that are recyclable or reusable. Incredibly calm, quiet and smooth, the Avator 7.5e outboard helps boaters to fully immerse themselves in nature.

Connected Devices

The Avator 7.5e electric outboard is the first propulsion system from Mercury to be compatible with the all-new Mercury Marine app, available for iOS® and Android™ devices. Boaters can access the app for free to enjoy basic functionality, including a library of tutorials and the ability to connect with a preferred dealer for expert support. Adding a Mercury SmartCraft® Connect module to the outboard unlocks advanced features of the app. This includes a GPS map for planning your trips and visualized range estimates so you can confidently explore. The app can also be used to track speed, battery level, outboard hours and system notifications. It provides the most complete set of performance data available for any electric outboard.

Learn about Avator and Mercury’s vision for electrification at MercuryMarine.com/Avator.

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Recreational craft and invasive species – how to manage biofouling to stop the spread

Biofouling Management

New Biofouling Management for Recreational Boating Report is published

Killer shrimps, sea squirts and the spiny water flea are all examples of invasive alien species that have been introduced to new areas in various parts of the world by recreational craft such as boats, yachts and other small craft. 

Invasive alien species are known to be one of the biggest drivers of biodiversity loss, and their management especially in marine environments is incredibly challenging. Therefore, the most cost effective away of addressing their impacts is to prevent their spread to new areas.


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Changing Scene

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Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

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Launchings

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X13On January 4, 2023, at the Consumer Electronics Show (CES) in Las Vegas, Brunswick Corporation (NYSE: BC) launched Veer, an all-new boat brand designed to support electric propulsion and appeal to the next generation of boaters, and also debuted the first model in the Veer line-up; the X13. 

“Recreational boating and fishing are enjoying increasing popularity with younger and more diverse consumers,” said Matt Atilano, Veer Director of Strategy. “We identified a gap in the marketplace and a need to create a more targeted and modern experience for these new boaters, which inspired the design and development of the Veer brand.”   

 

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People

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Jillian Noel

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In her new role, with an overall goal of building the C-Tow brand across Ontario and throughout Canada, Jill will be responsible for managing the day-to-day operations including digital marketing and social media initiatives, company representation at national and local industry events, managing the C-Tow captains, and liaising with marinas, yacht clubs, and marine associations.

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