July 13, 2021

Boston Whaler and Sea Ray New AppsMyWhaler and Sea Ray+ provide consumers with comprehensive resources to elevate their on-water experiences.

Two of Brunswick Corporation’s leading boat brands, Boston Whaler and Sea Ray, today announced the launch of the “MyWhaler” and “Sea Ray+” apps, designed to improve the boat ownership experience by reducing friction across the entire ownership journey. The apps, which were officially announced during Brunswick’s Next Wave Investor Day in May, punctuate Brunswick’s ACES strategy with an off-board platform that highlights the Company’s leadership in the marine app marketplace.

“With the launch of MyWhaler and Sea Ray+, we’re excited to provide deeper insights around boat performance and increase brand affinity with value-add resources, in one centralized location,” said Shelby Kirby, Senior Marketing Director, Brunswick Corporation.

Through the functionality of the app, MyWhaler and Sea Ray+ provide immersive brand experiences with the following key features:

• Boat wallet: Upload registration documents, insurance details and marina information, for consolidated easy digital access
• Trip recorder: Use phone GPS to record trips, view summaries, and share trips with family and friends
• Weather: View current temperatures, wind speed and direction, humidity, rain and forecasted conditions to plan on-water activities appropriately
• FAQs: Access readily available answers to some of the most common boating questions
• Checklists: Customize a pre-populated checklist or create a new checklist to prepare for an enjoyable day on the water
• Remote monitoring: Owners with NAUTIC-ON remote monitoring hardware installed on their boats can unlock additional functionality like GPS tracking, geofencing, engine data, alerts and more.

Both MyWhaler and Sea Ray+ are now available for download in the app store for iOS and Android users. Additional features and functionality will continue to be released on an ongoing basis.

  • Prev
Registration is open for the United States Coast Guard (USCG) and American Boat and Yacht Council ...
The International BoatBuilders’ Exhibition and Conference (IBEX) announced that its 30th ...
Fourteen exceptional products were recognized during the IBEX 2021 Industry Breakfast and Awards ...
Marine Service Manager Training & Certification is Nov. 19-20 / Nov. 26-27 / Dec. 3-4, with ...
The American Boat & Yacht Council (ABYC), the non-profit organization that develops safety ...
Building and sustaining a high performing team can sometimes feel like an art form. Learning what ...
Space sales have opened for Atlantic Canada’s largest boat show, the Halifax International Boat ...
This is an opportunity to build on your experience and training with our new industry-specific ...
Across the corporate organization of Groupe Beneteau, plans have been made to charter its course ...
Brunswick Corporation (NYSE:BC) continues to execute on its Next Wave strategy, announcing on ...

2022 AMI Conference & Expo, Feb 1-3, 2022| Daytona Beach

 

Association of Marina IndustriesSave the date for the 2022 AMI Conference & Expo in Daytona Beach, FL on February 1-3, 2022. Plan ahead and book your room at the host hotel to receive your discounted rates!

The Association of Marina Industries Conference & Expo is THE leading marina and boatyard conference. It is geared specifically toward marina and boatyard owners; operators and managers; as well as dock masters, harbormasters, boat builders and repairers, and industry consultants. 

 

 

Read More


 

Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here

 

 

 

 

 

Changing Scene

  • Prev
The Boating Ontario Awards of Excellence are a celebration of success and an opportunity to ...
The action watersports and commercial marine dry wear will be merged into the Mustang Survival ...
On Friday, October 8, the Province of Ontario announced that with public health and health care ...
Australia’s luxury motor yacht builder Riviera is shipping seven new yachts to Miami, Florida, in ...
MarineMax has announced that it has entered into a definitive agreement to acquire Intrepid ...
CMP Group Ltd, a leading manufacturer and distributor of marine products, has announced that they ...
On October 4, 2021, Brunswick Corporation (NYSE: BC) announced that it has completed its ...
Volvo Penta’s commitment to innovation was on full display at the 2021 International Boatbuilders’ ...
Vision Marine Technologies, Inc. a global leader in the electric recreational boating industry ...
Sharrow Marine has announced plans to roll out an exclusive OEM Sharrow Propeller™ Boatbuilder ...

Vision marine unveils its E-Motion™ fully electric powertrain matched with the iconic Bruce 22 at Lake of the Ozarks Shootout

Vision MarineThe first on-water event showcasing the Company’s innovative powertrain technology with equal parts performance and art, sees the astonishing Bruce 22 and the efficacious E-Motion™ Outboard are set to break a previous speed record.

Vision Marine Technologies, Inc. (Nasdaq: VMAR) (“Vision Marine” or the “Company”), a global leader in the electric recreational boating industry serving both OEMs and consumers, is pleased to announce its return to the Lake of the Ozarks Shootout, the largest unsanctioned boat race in the US, taking place August 28-29, 2021.

 

Read More


 

People

  • Prev
Andrews, Henry (Hank, C.J ) - It is with heavy hearts that we announce the passing of Henry on ...
After 40 years of proudly serving the boating community, Scott Smyth, founder and owner of The ...
Brunswick Corporation (NYSE: BC) announced on September 20th that Kris Neff has been named ...
BCI Marine has hired Bradley Hale as Regional Sales Director, Ontario. Bradley brings 35+ ...
Hella marine has appointed Gary Stidham as its new USA sales manager. Jeff Haas, head of sales for ...
IMTRA, the leading manufacturer and importer of quality solutions and products for the marine, ...
We were saddened to hear of the recent passing of Tom Johannsen, a pioneer in the development of ...
Promar is pleased to announce that Rob Gervais from Can-Am Sales Group, LLC., has been chosen as ...
Marc Diening is to be the new CEO of Bavaria Yachts. On August 1st, he will move from the fire ...
Mercury Marine Canada welcomes Richard Straka as the Director of its recently formed Category ...

IMTRA expands sales and support teams and celebrates retirement of industry veteran

Dick DavidsonIMTRA, the leading manufacturer and importer of quality solutions and products for the marine, energy and transportation markets, announced August 19th, that the sales team has been bolstered, anticipating the upcoming retirement of long-time sales and service representative, Dick Davidson.

With an impressive career that spanned decades, Davidson spent over 30 years serving California, the American Southwest and customers throughout Asia. He will be replaced by Will Vrooman, a 20-year marine industry veteran. Vrooman comes to IMTRA after serving as national sales manager for Maxwell Marine, where he handled all aspects of new business development and client service. 

Read More