July 13, 2021

Boston Whaler and Sea Ray New AppsMyWhaler and Sea Ray+ provide consumers with comprehensive resources to elevate their on-water experiences.

Two of Brunswick Corporation’s leading boat brands, Boston Whaler and Sea Ray, today announced the launch of the “MyWhaler” and “Sea Ray+” apps, designed to improve the boat ownership experience by reducing friction across the entire ownership journey. The apps, which were officially announced during Brunswick’s Next Wave Investor Day in May, punctuate Brunswick’s ACES strategy with an off-board platform that highlights the Company’s leadership in the marine app marketplace.

“With the launch of MyWhaler and Sea Ray+, we’re excited to provide deeper insights around boat performance and increase brand affinity with value-add resources, in one centralized location,” said Shelby Kirby, Senior Marketing Director, Brunswick Corporation.

Through the functionality of the app, MyWhaler and Sea Ray+ provide immersive brand experiences with the following key features:

• Boat wallet: Upload registration documents, insurance details and marina information, for consolidated easy digital access
• Trip recorder: Use phone GPS to record trips, view summaries, and share trips with family and friends
• Weather: View current temperatures, wind speed and direction, humidity, rain and forecasted conditions to plan on-water activities appropriately
• FAQs: Access readily available answers to some of the most common boating questions
• Checklists: Customize a pre-populated checklist or create a new checklist to prepare for an enjoyable day on the water
• Remote monitoring: Owners with NAUTIC-ON remote monitoring hardware installed on their boats can unlock additional functionality like GPS tracking, geofencing, engine data, alerts and more.

Both MyWhaler and Sea Ray+ are now available for download in the app store for iOS and Android users. Additional features and functionality will continue to be released on an ongoing basis.

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2022 AMI Conference & Expo, Feb 1-3, 2022| Daytona Beach

 

Association of Marina IndustriesSave the date for the 2022 AMI Conference & Expo in Daytona Beach, FL on February 1-3, 2022. Plan ahead and book your room at the host hotel to receive your discounted rates!

The Association of Marina Industries Conference & Expo is THE leading marina and boatyard conference. It is geared specifically toward marina and boatyard owners; operators and managers; as well as dock masters, harbormasters, boat builders and repairers, and industry consultants. 

 

 

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Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

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Changing Scene

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On July 12, 2021, Taiga Motors Corporation ("Taiga") (TSX: TAIG), manufacturer of electric off-road ...
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Quebec-based Taiga announces $50M in Government support for Electric Vehicle and Battery Assembly Facility

Taiga MotorsOn July 12, 2021, Taiga Motors Corporation ("Taiga") (TSX: TAIG), manufacturer of electric off-road vehicles announced the raise of a combined $50M in support of the Shawinigan, Quebec Mass-Production Assembly Facility.

The project and development represent an investment of approximately $125,17 million. Taiga will benefit from support by all levels of governments to a combined $50 million ($10 million in federal funding, $30 million in provincial funding, and $10 million in municipal funding.) With the development of the new facility, Taiga predicts that it will accelerate production of its off-road vehicle platforms and powertrains while simultaneously optimizing and automating the battery production.

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People

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Marc Diening is to be the new CEO of Bavaria Yachts. On August 1st, he will move from the fire ...
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Michael Müller hands over CEO position at Bavaria Yachts to Marc Diening

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“We are thrilled to welcome Marc Diening on board at Bavaria Yachts. With his proven record of success in sustainable development of companies and his personal qualities, we are certain that Marc Diening is the right person and has the consistency required to continue the course Bavaria has mapped out...

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