Dec 10, 2019
Lowe Boats has named Greg Falkner as General Manager effective immediately. Falkner joins Brunswick from Harley-Davidson where he worked in a variety of leadership positions since 2001, most recently leading H-D’s Parts and Accessories Product Portfolio where he led a team of Category & Product Managers in the developed and execution of consumer-driven growth plans for this $400 million business. Prior to that, he spent six years as a product manager in the motorcycle’s division, working on several platforms including Livewire – H-D’s first electric motorcycle.
“Greg brings a wealth of knowledge and experience to Brunswick and we are excited that he will be leading our Lowe Boat division,” said Jeff Behan, President, Aluminum Boat Group Commercial Operations. “Greg’s strong experience in Product and Category management along with his proven track record of working closely with the channel on consumer led growth initiatives positions him well for this role.”
Greg will have responsibility for growing the Lowe Boat brand and managing its portfolio of leading products within the Aluminum Boat Group.
“I am very excited about the opportunity to join Brunswick Corporation and lead Lowe boats,” said Falkner. “Brunswick is the largest marine company in the world and a very respected organization. I’m excited to get out to Missouri to meet the team and get started.”
Recreational craft and invasive species – how to manage biofouling to stop the spread

New Biofouling Management for Recreational Boating Report is published
Killer shrimps, sea squirts and the spiny water flea are all examples of invasive alien species that have been introduced to new areas in various parts of the world by recreational craft such as boats, yachts and other small craft.
Invasive alien species are known to be one of the biggest drivers of biodiversity loss, and their management especially in marine environments is incredibly challenging. Therefore, the most cost effective away of addressing their impacts is to prevent their spread to new areas.
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On January 4, 2023, at the Consumer Electronics Show (CES) in Las Vegas, Brunswick Corporation (NYSE: BC) launched Veer, an all-new boat brand designed to support electric propulsion and appeal to the next generation of boaters, and also debuted the first model in the Veer line-up; the X13.
“Recreational boating and fishing are enjoying increasing popularity with younger and more diverse consumers,” said Matt Atilano, Veer Director of Strategy. “We identified a gap in the marketplace and a need to create a more targeted and modern experience for these new boaters, which inspired the design and development of the Veer brand.”
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Garmin has announced their new ECHOMAP™ UHD2 series chartplotters that offer anglers premium features like Ultra High-Definition sonar, preloaded Garmin Navionics+™ mapping with an included one-year subscription to daily map updates, wireless networking for data sharing and support for Garmin’s award-winning LiveScope™ live-scanning sonar.
Available with a 6”, 7” or 9” bright, sunlight-readable touchscreen display with keyed assist, anglers can easily control and operate the functions they depend on for a successful day on the water, including zooming in or out on the map or quickly toggling between different sonar views.
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