May 25, 2021

Bill LongacreBill Longacre, VP After Market Sales & eCommerce

Boating industry leader and innovator Dometic Marine has announced the promotion of Bill Longacre to the important position of Vice President, After Market Sales & eCommerce.

Longacre is a marine industry veteran with more than a decade of experience with Teleflex Marine/SeaStar Solutions, as well as Dometic Marine. His background also includes expertise in the areas of consumer electronics, new product marketing, rep groups and channel management. This combination of broad industry knowledge and direct experience with Dometic Marine products will be critical as Longacre works to grow the company’s aftermarket and retail business.

Longacre will also be tasked with leading Dometic Marine’s growth in the field of eCommerce, to better meet the needs of customers and the industry in an ever changing and evolving digital business world.

“I have had the pleasure of working closely with Bill over the years, and have grown to trust his judgment and appreciate the energy he brings to every new challenge,” said Eric Fetchko, President of Dometic Marine. “He will continue to report directly to me in this expanded role, where he will focus on driving new growth through distribution, retail and eCommerce channels. I am fully confident that Bill is the best person for this important role, and excited about what the future holds for our company,” added Fetchko.

About Dometic

Dometic is a global market leader in branded solutions for mobile living in the areas of Food & Beverage, Climate, Power & Control and Other Applications. Dometic operates in the Americas, EMEA and Asia Pacific, providing products for use in recreational vehicles, trucks and premium cars, pleasure and workboats, and for a variety of other uses. Our motivation is to create smart and reliable products with outstanding design. We sell our products in approximately 100 countries and we have a global distribution and dealer network in place to serve the aftermarket. Dometic employs approximately 6,500

people worldwide, had net sales of more than SEK 16.2 billion (USD 1.8 billion) in 2020 and is headquartered in Stockholm, Sweden.

For more information on Dometic, please visit: http://www.dometic.com.

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Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

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