NEW POSITION FOR JEAN-FRANCOIS LAIR -BENETEAU DIRECTOR OF SALES AMERICAS

Jean-François Lair

Dec 12, 2017

Beneteau is pleased to announce the appointment of Jean Francois LAIR as Director of Sales Americas. 

In his role, Jean Francois will be responsible for the Beneteau business in Canada and the Americas. He will be based in Annapolis.

Jean Francois has a long experience within the company and brings knowledge of different cultures and markets.

After spending 10 years with Sunsail, Jean Francois has run export sales for more than a decade at Beneteau.

 

 

“I am very glad Jean Francois will lead our business in the Americas” says Luca Brancaleon, General Manager of Beneteau. “His experience, attitude and product knwoledge will be a great contribution to our growing presence on the american territory.”

Luca Brancaleon

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