Polaris names Ben Duke President of its Marine Business

Ben Duke

May 9, 2022

Polaris Inc. (NYSE: PII) has announced that Ben Duke has been named president of Marine. Duke will succeed Jake Vogel, who is transitioning to a strategic advisory role at Polaris. Both Duke and Vogel will report to Polaris CEO Mike Speetzen.

“The Vogel family’s immense impact on the pontoon and boating industry are evident by the powerhouse Bennington, Godfrey and Hurricane brands. Since Polaris acquired the businesses in 2018, Jake has overseen their continued success and we are deeply appreciative of his contributions, including growing revenue over the past three-year period and setting the brands on a path for continued long-term success,” said Speetzen. “We’re excited to have Ben take the baton from Jake and lead us into the next chapter for Polaris Marine. Ben brings extensive management experience and industry expertise. While managing our Godfrey and Hurricane businesses, Ben has increased market share and improved profitability, while improving efficiency and employee health and safety at the plant. His results-driven focus and strong leadership capabilities, coupled with a deep understanding of this segment, gives me complete confidence in his ability to successfully guide and grow our Marine business.”

“It is a privilege to take on this leadership role, building on the incredible legacy that Jake and his family have created with these brands and advancing Polaris’ Marine business,” said Duke. “With Polaris’ top-notch portfolio of boat brands and the skill of the Polaris Marine team I’ve worked alongside these last several years, I’m energized by what lays ahead for this business and the growth and innovation we will deliver for the benefit of our customers and dealers.”

A seasoned leader within the marine industry, Duke joined Polaris in 2019 as general manager for the Godfrey and Hurricane Boats businesses at Polaris. Prior to his role with Polaris, Duke served as president of the Job Site and Standby Power Group at Briggs and Stratton. He also spent nearly a decade at Mercury Marine in various product and marketing leadership roles. He was a member of United States Air Force before entering the private sector. Duke earned his master’s in Business Administration, as well as his bachelor’s degree in Business Management from Lakeland University.

Related Posts




Canadian Safe Boating Awards (CASBAs)

CASBAS

The 2025 Canadian Safe Boating Awards (CASBAs) were held on Sunday, January 18 at the National Yacht Club in Toronto. At this gala event the Canadian Safe Boating Council, its members and stakeholders in recreational boating safety assembled to honour the people, programs, organizations and marinas that help to make boating in Canada safer…

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Monterey Expands Its Industry Leading Elite Series with The Elite 23, 34 and 38

Monterey Boats has announced the introduction of the new Elite 23, expanding its industry-leading Elite series of premium adventure boats. The addition brings the lineup of 23 to 30-feet reinforcing Monterey’s leadership across key size categories and building on the rapid retail growth of its premium bow rider offering, with the Elite 34 and Elite 38 models scheduled to follow in the summer and fall of this year.

Read More


Simrad Marine Electronics Debuts New NSO® 4

As Simrad Marine Electronics marks its 80th anniversary, the brand celebrates eight decades of innovation with the launch of NSO® 4 – the next chapter in marine navigation. Built on the revolutionary NEON™ operating system (OS) and designed to be the world’s most intuitive chartplotter, NSO 4 is the latest premium chartplotter and fishfinder in the Simrad® portfolio, delivering an unmatched combination of effortless control, lightning-fast performance, and sleek design, setting a new standard for offshore navigation.

Read More