The industry mourns the passing of Alfred “Alf” Mortimer

April 4, 2023

It is with heavy hearts that the family sadly announce the passing of Alfred “Alf” Mortimer (the second), on March 29, 2023. He was in his 100th year. Beloved, devoted husband to the late Lois Helen Jean Mortimer (nee Sutherland).  He is survived by daughter Pamela Blair, grandson Jonathan Blair (Nada) & great grandson J.J. The family is saddened by Alf’s sudden death, but take comfort that he was surrounded by his loved ones when he passed. Special acknowledgement and gratitude from the family go to Bella and Cocoy. Their exceptional caregiving and compassion bestowed to Alf over the past years exceeded all expectation. 

Alf’s family roots run deep in Muskoka. His family was one of Muskoka’s early settlers. His parents Carrie and Eddie Mortimer had four children: Alf, Fred, Florence & Don. Alf left his indelible mark when in 1952 he purchased land between the two lakes, Rosseau and Joseph. There he established Port Sandfield Marina, Port Sandfield, Ontario. The family owned & operated business was initially run by Alf and Lois. Upon their retirement it passed to John Sr., Pam & Jonathan Blair. Currently grandson  Jonathan  & Nada Blair are at the helm and next, with great grandson JJ joining the team, this is now a four generation Muskoka family legacy. Alf had many passions and interests; family, golf, business, marine mechanics, a collector of old cars, old boats. A gifted self-taught mechanic, it is said that he could diagnose an engine just by listening to it purr.

Port Sanfield Marina, friends and family will greatly miss Alf Mortimer. If you have any stories or photos you’d like to share, please visit Alf’s memory wall at Reynolds Funeral home in Bracebridge. www.reynoldsfuneral.com

Donations can be made to ANDY’s House Hospice Muskoka in Port Carling. www.hospicemuskoka.com/andyshouse 

A celebration of life to be announced at a later date. 

Hideaways magazine – has an article on Port Sandfield Marina from last summer https://www.hideawaysmagazine.com/celebrate-good-times-and-70-years-2/

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Introducing the All-New Axopar 38 

Axopar pioneers once again to set new standards, with the Axopar 38 range marking a new era in adventure boating. The first model of the range debuted at Boot Düsseldorf 2026 with the world premiere of the Axopar 38 XC Cross Cabin, to be followed by the Axopar 38 Sun Top and Cross Top launching later this year.

Read More



Simrad Marine Electronics Debuts New NSO® 4

As Simrad Marine Electronics marks its 80th anniversary, the brand celebrates eight decades of innovation with the launch of NSO® 4 – the next chapter in marine navigation. Built on the revolutionary NEON™ operating system (OS) and designed to be the world’s most intuitive chartplotter, NSO 4 is the latest premium chartplotter and fishfinder in the Simrad® portfolio, delivering an unmatched combination of effortless control, lightning-fast performance, and sleek design, setting a new standard for offshore navigation.

Read More