Wells Fargo’s Bruce Van Wagoner Retires from Marine Industry after 45 Years of Service

Bruce Van Wagoner

Apr 20, 2021

On April 13th, Wells Fargo Distribution Finance, part of Wells Fargo & Company (NYSE: WFC), announced the retirement of marine industry leader Bruce Van Wagoner after 45 years in the industry and 33 years with Distribution Finance (DF). Effective immediately, Chad Lyon will lead DF’s Marine group.

“Above all, what I’m most proud of is the long-term customer relationships we’ve built which have strengthened our market position and elevated industry professionalism,” said Van Wagoner. “To our dealers and manufacturers: I am grateful for the success we shared. The Wells Fargo team demonstrates consistent dedication to our customers and for doing the job the right way, and I am thrilled that Chad Lyon will be transitioning into this role.”

Van Wagoner began his career with Distribution Finance in 1988 after working for Chrysler Financial. Two years later, he assumed leadership responsibility for DF Marine, where he spent decades building a team with deep domain expertise that now serves thousands of dealers and manufacturers across North America. For 11 years, Lyon was part of the Marine group under Van Wagoner’s leadership, before transitioning to lead DF’s Electronics and Appliances business in 2016.

“Bruce leads by example, and I greatly respect the impact he’s made on the industry and his team,” said Lyon. “I’m excited to be joining the Marine group once again and working alongside other great business leaders like Ed Bragg, Brian Tocco, and Tim Bowen to meet the evolving business needs of our marine dealers and manufacturers.”

In addition to Van Wagoner, several other Marine group veterans, including Corey Houston, Mark Smyth, Mike Muehlbauer, and Mike Richberg are retiring this year after an average tenure of 25 years of service.

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Introducing the All-New Axopar 38 

Axopar pioneers once again to set new standards, with the Axopar 38 range marking a new era in adventure boating. The first model of the range debuted at Boot Düsseldorf 2026 with the world premiere of the Axopar 38 XC Cross Cabin, to be followed by the Axopar 38 Sun Top and Cross Top launching later this year.

Read More



Simrad Marine Electronics Debuts New NSO® 4

As Simrad Marine Electronics marks its 80th anniversary, the brand celebrates eight decades of innovation with the launch of NSO® 4 – the next chapter in marine navigation. Built on the revolutionary NEON™ operating system (OS) and designed to be the world’s most intuitive chartplotter, NSO 4 is the latest premium chartplotter and fishfinder in the Simrad® portfolio, delivering an unmatched combination of effortless control, lightning-fast performance, and sleek design, setting a new standard for offshore navigation.

Read More