PrincecraftIn April 2014, Princecraft Boats will officially celebrate its 60th year in the boating industry and also its 60th year of expertise! Not only the trademark exists since 60 years, it also has been 60 years since boats are designed and built, from A to Z, in its Princeville plants. The company's DNA and roots are the foundation of those 60 years. Here is a brief overview of this Canadian institution.

Established in 1954 under the name Aluminum Boats & Canoes (1954-1970), the company went on to do business under a variety of names, including Canadian Boat Manufacturing (1970–1973), Alcan Marine Products (1973–1985), and Altra Marine Products (1985–1990), before becoming a trademark of Outboard Marine Corporation (OMC) in 1990. When OMC went bankrupt in 2001, Brunswick Corporation purchased the brand, which operated officially under the name Princecraft Boats Inc. from that day forward.

Still a Brunswick Corporation holding, Princecraft has preserved its distinctive Canadian character, while selling its products across North America. Princecraft has always been on the cutting edge of the market, designing aluminum boats for every need and budget. Since its inception, the company has made all its boats out of H36 grade aluminum—an alloy 25% stronger than those used by most boat manufacturers—so they would be durable and sturdy, with great resale value.

Over its 60 years in the business, the company has embraced change, improving and diversifying its products to provide customers with state-of-the-art fishing boats (from day one), pontoons (since 1985), and deck boats (since 1992). Today, Princecraft has grown from its modest beginnings into a modern, three-building complex that drives local industry and every day produces the outstanding watercraft that have made it a leader in North America.

And despite the sometimes tumultuous waters of the North American pleasure craft market, the Princecraft adventure continues aboard boats that constantly raise the bar for technology, safety, and fun. Through the combined efforts of everyone who has worked to build the company, and the enthusiastic support of our many Canadian and U.S. dealers, Princecraft is now present all across Canada and is gaining ground in the United States.

At Princecraft, we’ve had our highs and lows, but our crew can navigate even the roughest of seas. We’ve always held our course, and the voyage is far from over. Boating is our business, and Princecraft is here to stay!

To watch a full documentary about Princecraft’s history from 1954 to today, go to www.princecraft.com.
 

BIC Twitter

 

Boating Industry Canada is now on Twitter @BICnewsletter. We are interested in interacting with you as you are an integral part of the Canadian marine industry. Next time you're online please give us a nudge; we'll follow you back. Our e-News goes out weekly, across Canada, reaching every sector of the marine industry. If you have a newsworthy item please send it anytime and we will consider it for inclusion in our next issue. We'll be Tweeting from locations and events across the county on a regular basis.

Please join our conversation! www.twitter.com @BICnewsletter

 

 

 

Featured Articles

  • Prev
On Tuesday, January 21st at the NMMA Canada Recreational Boating Industry Breakfast at the 2020 ...
The NMMA has shared results from the American introduction of a luxury tax in the early 1990s and ...
Boating Ontario, along with presenting sponsors MD Marine Insurance and Aviva ...
This day is being arranged by Ontario Sailing to help our Clubs, School, Camps and Affiliates learn ...
At 55m x 39m – more than half a football field - the Princess Yachts display in Dusseldorf would ...
Technicians will make thousands of terminal connections in the course of their careers. ABYC's ...
On Tuesday, January 21st at the NMMA Canada Recreational Boating Industry Breakfast at the 2020 ...
Boating BC members are invited to join the second annual Industry Breakfast featuring a ...
The Federal government’s proposed 10% luxury tax on boats over $100,000 is a priority action item ...
The Boating Ontario Association, along with presenting sponsors Aviva Insurance ...

JOIN THE LUXURY TAX OPPOSITION NOW!

 

Luxury TaxOur industry needs everyone to raise their voice in opposition to the ill-considered Liberal Luxury Tax proposal.

The NMMA has shared results from the American introduction of a luxury tax in the early 1990s and the data should help persuade our government that this will be ineffective and overall, damaging to the industry and negative to their tax revenues. 

Read more about the Luxury Tax Opposition..........................

 

 

Boating Industry Canada News Week

 

Every Tuesday we publish a fresh newsletter with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada Archives.

Not signed up for News Week? Subscribe here

 

 

 

 

 

Marine Products

  • Prev
Stainless Steel Mini Horns from Schmitt & Ongaro Marine are the perfect solution for small ...
Represented by Ocean Marketing, Sika Marine now offers a comprehensive retail program that for the ...
The wireless, solar-powered Wind Instrument RB™ sets a new standard as the ...
It sounds like summer is coming and it’s coming fast! 360 Fabrication Inc, Canada’s leading hot rod ...
Too often, manufacturers add a few gaskets to a radio and declare it outdoor-ready. Not so with the ...
Boats are notorious for accumulating stuff. Much of it gets stowed, but for those items that need ...
A boat's fiberglass gelcoat is constantly under attack from UV rays, salt spray, acid rain, and ...
Dometic is launching the new generation of its popular powered cooler: the CFX series. The ...
Made in the USA, TACO Marine® helm chairs are hand crafted in a variety of premium quality vinyl ...
Mercury Racing has introduced a 600HP-rated five-blade surface-piercing CNC Cleaver sterndrive ...

NEW SIKA® MARINE RETAIL PROGRAM MAKES PROFESSIONAL GRADE SEALANTS, ADHESIVES AND COMPOSITE REPAIR PRODUCTS AVAILABLE TO BOAT OWNERS

SIKA Marine Retail ProgramRepresented by Ocean Marketing, Sika Marine now offers a comprehensive retail program that for the first time makes the Sika range of professional sealants, adhesives and composite repair products available to boat owners.

Innovative, attractive retail packaging and merchandisers feature the same Sika products trusted by boat builders and repairers, including elastic sealants & adhesives, structural bonders, epoxy fairing compound and lamination systems, gelcoat repair and repair fillers.

Read more about the SIKA Marine Retail Program............