June 5, 2018 

tibs-vibs-400.jpgCanadian Boat Shows has announced AD ASTRA Media as the official publisher for the 2019 Toronto and Vancouver International Show Guides. “The 2018 Show Guide Editions included a suite of digital solutions and features that enhanced the experience for the reader and users of the guides while giving advertisers and partners metrics not available before said Cynthia Hare, Toronto Show Manager, plus we were able to send a digital copy to a combined list of 100,000 + boaters prior to the events.”  

The 2019 Editions will include enhanced digital offerings including video linkages, animated ads and special or feature ad placements along with and increased market penetration of over 100,000 recipients prior to the events.

“We are thrilled to be once again working with Canadian Boat shows again and our team is excited to be working and developing the enhanced features for this year’s edition. I am thrilled too, that Judy Richardson will be heading up our sales effort again this year along side her colleagues at Ad Astra” said John Kerr President.

The printed version of the guides at the front entrances to the shows, but our ability to reach attendees prior to both shows digitally will help boaters plan and research.

The Digital Version will easily link boaters to sites, related content and information to allow easy reference and review and all its features and easily accessed by any mobile device.  Powered by the same technology used by Canadian Yachting the digital version will provide advertisers a solid set of reports and metrics on their ad performance.

About Canadian Boat Shows

Canadian Boat shows own the Toronto boat show and on behalf of Boating BC, produces the Vancouver Boat Show and is led by one of the most experienced boat show teams in North America. The 2019 Toronto International Boat show will be held at Toronto’s ENERCARE CENTRE, EXHIBITION PLACE JANUARY 18 – 27, 2019 and the Vancouver International Boat show will run from FEBRUARY 6 – 10, 2019 at both BC PLACE & GRANVILLE ISLAND.

About Ad Astra Media

Ad Astra Media in partnership with Kerrwil Publications publishes Canadian Yachting, the Canadian Yachting onBOARD newsletter, Boating Industry Canada, Boating Industry News Week as well as related websites www.canadianyachting.ca  and www.boatingindustry.ca . Headquartered in Midland Ontario, the Ad Astra team boasts the largest paid subscriber base in Canada and the largest digital footprint serving the B2C and B2B boating segments.   

For more information please contact

Canadian Boat Shows

     Cynthia Hare  This email address is being protected from spambots. You need JavaScript enabled to view it.

Ad Astra Media

     Judy Richardson This email address is being protected from spambots. You need JavaScript enabled to view it.

     Greg Nicoll This email address is being protected from spambots. You need JavaScript enabled to view it. 

  

Featured Articles

  • Prev
Bob Pappajohn, the owner of M&P Mercury received Boating Industry Canada’s Employer of Choice ...
At the 2019 Toronto International Boat Show, Canadian Yachting magazine editor Andy Adams had the ...
A revolutionary “assisted docking” system that provides a glimpse into the future of boating ...
Georgian College through their Midland, Ontario campus is offering a three-day ABYC Electrical ...
On Friday, January 18th in the Heritage Court at the Toronto International Boat Show, News Week ...
On January 22nd, NMMA Canada inducted Brock Elliott, retired president of Campion Marine, into ...
At the Toronto International Boat Show this January, we will see an increased presence for Vanquish ...
Join us at TIBS at 4:00pm, Friday, January 18th in the Heritage Court for the Boating Industry ...
North America’s largest indoor boat show returns to the Enercare Centre from January 18 – 27, 2019 ...
The 57th annual Vancouver International Boat show – scheduled Wednesday, February 6th through ...

M&P MERCURY RECEIVES BOATING INDUSTRY CANADA’S EMPLOYER OF CHOICE AWARD FOR 2018

 

David Takahashi and PappajohnBob Pappajohn, the owner of M&P Mercury received Boating Industry Canada’s Employer of Choice Award for 2018 at the Vancouver International boat show. Boating BC’s annual general meeting (AGM) provided the backdrop for the award ceremony. This is the third year in a row that M&P Mercury has won the Employer of Choice Award in the Dealers/Marine category.

left - David Takahashi and Bob Pappajohn

Later at M&P’s display on the floor of BC Place, Greg Nicoll interviewed David Takahashi who was brought onboard to develop human resource programs for M&P Mercury.

Read More from M&P Mercury...

 

Marine Products

  • Prev
“This is a very popular horsepower in Canada so there are a lot of boaters who will benefit from ...
Salt-X has become a new member of Boating Atlantic. The Salt-X product is a concentrated ...
Mercury Marine has announced the launch of the 400hp Verado outboard engine today, February 14th. ...
Garmin International, Inc., a unit of Garmin Ltd. (NASDAQ:GRMN), announced on February 14th, that ...
Dockmate, manufacturer of advanced wireless remote controls for yachts, announced today enhanced ...
Digital Yacht introduced a range of new boat networking products at the Miami Show last week. 
Onboard hot water used to be the exclusive purview of large vessels with inboard engines. With ...
SailTimer Inc. made the first-ever masthead anemometer that could transmit to smartphone apps. It ...
With the Vancouver International Boat Show just around the corner I contacted Campbell and Alex at ...
The the all-new 2020 GMC Sierra Heavy Duty combines greater trailering capability with ...

People

  • Prev
Raymarine's ClearCruise Augmented Reality (AR) system was chosen as the best marine ...
On January 27th in Cortina d’Ampezzo Italy, Boat International Media hosted the Superyacht Design ...
West Marine, the world’s largest boating supply retailer, has hired retail executive Ken ...
Groupe Beneteau is announcing Christophe Lavigne’s appointment as President of US brands Four ...
Weems & Plath President Peter Trogdon has announced a “Change of Watch” at the company he ...
North Sails are pleased to announce that Robert Greenhalgh has joined the team. A key hire ...
We are delighted to tell you that Les Sparks is celebrating his 45th anniversary with Mercury ...