July 3, 2018

Go BoldlyOn June 29th Mercury Marine’s parent company, Brunswick Corporation (NYSE: BC) announced that it has entered into a definitive agreement to acquire Power Products – Global Marine & Mobile, which includes the global marine, specialty vehicle, mobile, industrial power, and transportation aftermarket products businesses of Power Products.  Brands included are: Ancor, BEP, Blue Sea Systems, Czone, Del City, Lenco Marine, Marinco, Mastervolt, Park Power, Progressive Industries, and ProMariner.

Power Products is a privately held company based in Menomonee Falls, Wis., owned by San Francisco-based private equity firm Genstar Capital.  The acquisition will not include Power Products’ Electrical Construction & Maintenance business, including the Gardner Bender, Bergen and King brands, which will be retained by Genstar.

Power Products is a leading provider of branded electrical products, such as battery and power management and digital switching, to marine and other recreational and specialty vehicle markets. The company’s motto, “Powering Innovation, Connecting with Customers”, aligns with Mercury Marine’s vision of enhancing the boating experience for its customers and providing opportunities to make boating easier.

“Power Products provides Mercury a complementary portfolio of products and services, creating a broader and more significant marine business in key categories,” said John Pfeifer, Mercury Marine president. “Power Products has an experienced team with a proven track record of driving innovation in electrical products and systems.”

“Power Products adds a broad portfolio of marine after-market and OEM parts and accessories, including sophisticated electronics solutions, to Mercury Marine’s P&A portfolio,” said Chris Drees, Mercury Marine president of global marine parts and accessories.  “Our combined operations allow us to provide our customers with enhanced solutions, while solidifying Mercury Marine’s P&A business and positions Mercury as the leader in connected boating.”

Here’s a look at the 11 well-known Power Products brands that are part of this deal:

  • Blue Sea Systems: The global leader in battery management solutions and circuit protection for harsh environment marine and vehicle applications. https://www.bluesea.com/
  • Lenco: The leader in trim systems, electric actuators hatch lifts, switches and the all new Auto Glide boat leveling system. http://www.lencomarine.com/
  • MasterVolt: Engineers and designs power management systems for marine, mobile and industrial applications. https://www.mastervolt.com/
  • ProMariner: The leading brand of sealed battery chargers sold to marine OEM and aftermarket channels as well as selected automotive and specialty vehicle applications.http://www.promariner.com/en
  • Park Power: The RV industry leader supplying detachable electrical cord sets, switches, tools and wire management.  http://www.park-power.com/en
  • Del City: Number one in e-commerce electrical supplies for the specialty vehicle aftermarket https://www.delcity.net/

“Not only will these brands allow us to broaden our reach within the marine industry, but a company like Del City allows us to expand into the transportation aftermarket business, which is a strong complimentary business to marine,” said Drees. “Del City provides general transportation secondary market needs for lighting, trailer accessories, RV and marine electronics – a perfect complement to our global P&A business portfolio.”

“Power Products with their 11 strong brands, significantly enhances our ability to meet and exceed the needs of our customers,” said Pfeifer. “Not only do these brands lead the market in their respective categories, but the people behind the brands have created a winning culture and we are excited to welcome this new team into our company.”

The closing of the transaction is subject to usual and customary closing conditions as well as regulatory review and approval, which is anticipated during the third quarter.

Featured Articles

Featured Articles
  • Prev
We had the pleasure of speaking to Mike Gridley, Show Chairman of the Gravenhurst Antique Boat ...
On June 6th, 2018, Boating Ontario welcomed a sold-out field of 124 golfers at Innisbrook Golf ...
The Boating Industry Canada Employer of Choice (BICEOC) Award is the industry's only Made-in-Canada ...
It’s true…research has discovered that 40% of boaters set out without legally required safety ...
Interest in Boating Ontario’s 2018 spring regional meetings appears to be very high among marina ...
As enjoyable as our shows are here at home, a trip over to Dusseldorf, Germany for the biggest ...
On Friday, January 12th, at the Toronto International Boat Show, the Boating Industry Canada ...
The Boating Ontario Conference held in Collingwood, Ontario November 25 to 27, included a number of ...
Last night Boating Ontario presented BIC’s Andy Adams with the W.J. Robertson ...
History was made in Amsterdam, Netherlands on November 15 as Campion Marine became the first ...

MIKE GRIDLEY: SHOW CHAIRMAN OF GRAVENHURST’S ANTIQUE BOAT SHOW

Mike GridleyWe had the pleasure of speaking to Mike Gridley, Show Chairman of the Gravenhurst Antique Boat Show, which took place this past weekend, on July 7th as part of the Toronto Chapter of the Antique and Classic Boat Society. 

Mike reports that Another Vintage Boat Show is in the books. By all accounts and the feedback and comments that we have received thus far it was a fantastic show. An absolute sell-out with 120 boats on display in the water and more on land, including fiberglass boats! ACBS President Tom Crawford was in attendance. READ MORE

 

 

Marine Products

  • Prev
Canada Metal (Pacific’s) brand, Titan Marine Products has a clever anchor flip swivel to make ...
NavPod, manufacturer of waterproof housings for marine electronics, has announced an all new ...
Xtreme Boat Proof is dedicated to providing new generation durable coatings and sealants for the ...
Using red lighting onboard at night has significant practical and safety attributes, providing ...
New WS300 Series of High Precision Wind Sensors Offer Improved Accuracy and Performance
The IPX6 waterproof 12/24V Qi certified waterproof wireless charging range enables charging for the ...
When nature calls, an onboard toilet beats a bucket, bottle or backstay any day. Albin Pump Marine ...
For years, Furuno's SC30 Satellite Compass has provided highly accurate and stable heading, as well ...
Two years ago we tested the waters of upholstery fixings by introducing the Textile Range to offer ...
Star brite Nosguard Sg Boat Odor Eliminator removes foul odors permanently.

XTREME BOAT PROOF MAY BE THE LAST COATING YOU WILL EVER HAVE TO APPLY

Xtreme Boat Proof

 

 

Xtreme Boat Proof is dedicated to providing new generation durable coatings and sealants for the marine industry applied using our Fusion Gun. Products like fastest curing polysulphide teak sealers and anti-graffiti silicone coatings are just a few of the unique offerings for this market. The hottest seller is the Fusion Gun applied polyurea which is used for extreme waterproofing, reinforcing, corrosion proofing and abrasion proofing boat bottoms and also used in many... READ MORE 

 

 

People

People
  • Prev
We are delighted to tell you that Les Sparks is celebrating his 45th anniversary with Mercury ...
“The wind is coming up. Tell the boys they can commence with the race.” Fittingly, these would be ...
BRP, a world leader in powersports, has announced that Tracy Crocker has been appointed to the ...
CMP has announced that Gerald Dyck has joined the firm to further enhance their growing portfolio ...
Lars Ljungström has been appointed to vice president of finance and chief financial officer (CFO) ...
John Alexander Roy passed away quietly at home on August 12 after a short battle with cancer. He ...
Torqeedohas announced that Greg Jung has been appointed vice president of marketing. In ...