ADVANCED MARINA MANAGEMENT COURSE DECEMBER 6 -11, 2020, JACKSONVILLE, FL
Nov 17, 2020
The Advanced Marina Management (AMM) program is a profit-management training course designed for senior marina professionals. Through small groups, interactive workshops, and specific case studies, the AMM course examines such topics as:
· Profit-center management/Capital Budgeting
· Regulations and permitting
· Marina reconstruction and retrofit
· Marina law/risk management and loss control (individual contract review)
· Improving the quality and value of services
· Policy and procedure manuals
· Business strategy
· Marketing and Promotion
· Strategic Planning
The core to this program is a case study in which students are set into groups and tasked with redesigning an actual marina, which has been pre-selected as the case study site. Students are then required to present their redesign in front of a panel of industry leaders.
The AMM offers its graduates:
· National and international business perspective on management issues
· Long-term network of international contacts to rely on in the future
· Answers and new solutions to traditional management challenges
· Long-lasting network of contacts in the industry – a major benefit for years to come New perspective and fresh approach to management.
Course Prerequisites:
· Successful completion of the Intermediate Marina Management Course (IMM)
· At least three years experience as a Senior Marina Manager
· Manage a marina of 100 or more berths and at least $1.0 million in gross revenues
· Responsible for the operations, administration, and financial performance of the marina (and boatyard if applicable).
· Limit: 18 students.
