Benoît Verley Named President of Brunswick Corporation’s Venture Boat Group

Benoit Verley

Feb 1, 2022

Brunswick Corporation (NYSE: BC) has announced that it has named Benoît Verley President, Venture Boat Group (VBG). VBG is comprised of the Bayliner, Heyday, Trophy, Quicksilver and Uttern boat brands. Verley replaces Keith Yunger who was named President, Sea Ray in October 2021.

Verley joined Brunswick in 2007 and has held a variety of leadership roles in the European Boat Group and Venture Group. In his most recent position as general manager for the Venture Group in Europe, Verley was responsible for directing commercial activities including sales, marketing, customer service and product portfolio management.

“Benoît brings an impressive level of expertise and knowledge of the marine industry, particularly in developing business strategy and identifying long-term opportunities for our boat brands, cultivated through his 15 years with Brunswick,” said Aine Denari, President, Brunswick Boat Group. “I would like to thank Keith for his significant contributions and establishing a strong foundation for our Venture Group. Looking ahead, I am confident in Benoît’s ability to continue our goal of providing exceptional boating experiences and engaging our diverse base of global customers.”

“I am looking forward to expanding my role to lead the Venture Group as we continue to transform the future of boating,” said Verley. “Since its inception, the Venture Group has played an integral role in expanding boating participation and access – and I am thrilled to partner with this talented leadership team to further our mission.”

Prior to joining Brunswick, Verley was a process engineer at Arcelor Mittal. Verley earned a master’s degree in civil engineering, specializing in material science, a master’s in management sciences and a master’s degree in corporate finance from Université Catholique de Louvain.

Related Posts





The 2024 Marine Electronics Conference & Expo was a great event!

NMEA

The 2024 Marine Electronics Conference & Expo, held by the National Marine Electronics Association, (NMEA) took place September 16 to the 20th in Providence, Rhode Island. Boating Industry Canada was there for the first time and we were very impressed with what we found.

The association is very well supported and virtually any significant marine electronics company that you could name, was represented there on the Exhibitor list at the Expo as well as all being NMEA members and very supportive of the organization.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Harris Boats Launches its First All-Electric Pontoon, the Cruiser e-210 Powered by Mercury® Avator™

Harris Boats has announced the launch of the Cruiser e-210, the brand’s first all-electric pontoon. Powered by a Mercury® Avator™ 35e Outboard, the Cruiser e-210 provides the same level comfort, amenities and style the Cruiser model is known for, in addition to a more sustainable, gas-free option to explore the waterways.

Read More


Mercury Racing unveils new 150R/200R V6 outboards during the 2024 Cannes Yachting Festival

Hubbell-Marine Stainless steel outlet covers

Mercury Marine, a division of Brunswick Corporation and Mercury Racing launched two new Racing outboards on the opening day of the Cannes Yachting Festival. In addition, this week Mercury also announced new color options for the 150hp FourStroke, and introduced a new mid-range Jet outboard engine.

Read More