Have you ever driven an electric boat?

Andy Adams

Jun 4, 2024

It’s been a rare and special time that I have had a chance to drive an electric boat but I have driven two so far and as you are reading this edition of Boating Industry Canada News Week Digest, I will be in Charleston South Carolina with Brunswick driving their new Veer boats powered by Mercury Avator electric motors. I’m excited to learn more about them and to share my experience with our readers.

My first all-electric boat was the X-Shore Eelex 8000, a Swedish 26-foot utility with single motor shaft drive. It was powerful, smooth and quiet. My second electric experience was the Canadian-built Taiga Orca personal watercraft, and again, it was powerful, smooth and quiet. What will my experience be with the Avator? I’m expecting great things but I’m also expecting that compared to a 4-stroke gas Mercury, it will be more expensive for comparable performance. But will that matter?

For a small boat with what we call a “portable” size motor and removable battery pack, I’m expecting a far higher price than for a comparable ICE engine but for the convenience of re-charging at the cottage rather than having to get to a marina or to drive to town, buyers may not be deterred by the price at all. In fact, I’m thinking that as a boat for the kids, the Veer and Avator combination may seem safer and more approachable.  

But that’s not the only electric craft Brunswick is serving up. There is an opportunity for me to try my hand at foiling on a Fliteboard. If you haven’t seen these in action, search YouTube for videos. These are simply amazing. It’s a “hoverboard” for the lake. I’m excited at the opportunity but I’ve been working hard over the last week or two, to prepare for humiliation. This may be far above my current skill level!

If things go really badly, let’s just forget that I mentioned it!

Andy Adams – Editor

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Highfield Boats Announces New Escape Fiberglass-Hull Center Console Rib Series

Highfield Boats, America’s leading RIB brand, is proud to announce the launch the Escape Series, an all-new line of fiberglass-hull center console RIBS made in the USA. The first two models in the series, the Highfield Escape 650 and Escape 750, were unveiled during the Highfield Boats Dealer & Media Day Event at the company’s factory in Cadillac, Michigan.

Read More



RAILBLAZA AnchorPoint Phone Holder Ensures Device Safety on the Water

RAILBLAZA, manufacturer of premium quality, user-friendly electronics, fishing and boating mounting systems and accessories, has announced the launch of its AnchorPoint Phone Holder, an adventure-ready mobile device holder built for the harshest environments.

Read More