Facebook Recognizes Discover Boating Efforts as ‘Success Story’

Facebook recently featured Discover Boating’s social networking platform as one of its success stories, alongside such brands as Ford, Dominos, AT&T, USA Today and Sony. The Discover Boating  case study was one of several snapshots of what Facebook deemed “inspiring campaigns” from around the globe. Their overview provides a look at the goals, approach and results of Discover Boating’s successful Facebook campaign.

Results highlighted include: 111% increase to date in overall fan base, 160% increase in average likes per day, and 181,000+ fans added to the Discover Boating Page within two months, which accounts for 77% of its total new connections.

Click here to read the full Facebook success story listed under the “Entertainment” section.

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