Mercury Marine Remembers Legendary Jose Wejebe

Members of the Mercury Marine family expressed sadness Friday regarding the death of television host and fishing legend Jose Wejebe, and offered condolences to the family of the longtime friend and partner of the boat engine company.

Wejebe of Summerland Key in Florida was killed Friday afternoon in a plane crash immediately after takeoff from Everglades City, Fla. He was the host of “Spanish Fly,” a popular weekly fishing show sponsored by Mercury Marine that took viewers on exciting visual fishing journeys throughout the world.

Wejebe was well known and warmly embraced by the saltwater fishing community, not only for his remarkable fishing skills, but perhaps even more so for his gentle and humble appreciation of nature and people. He was a strong supporter of many charitable organizations, and had worked with Mercury Marine for more than a decade.

Mercury Marine will establish a memorial fund in Wejebe’s honor, with the specific cause still to be determined.

“Jose’s death obviously comes as a terrible shock and will create a huge gap not only in the world of fishing, but also in everyone who knew Jose or benefited from his kind generosity and remarkable perspective,” said Mark Schwabero, president of Mercury Marine. “He was a great friend of this company and a wonderful person. He will be missed, and our thoughts and prayers go out to his friends and family.”

Mercury worked closely with Wejebe, benefiting from the skills and knowledge that made him one of the most respected anglers in the saltwater world.

"Jose had a unique ability to be calm and humble and at the same time get you excited and feel special,” said Mike Shedivy, vice president of marketing at Mercury. “He made a difference in people’s lives around the world.”

One of the most memorable partnerships between Wejebe and Mercury took place when he completed a previously unattempted nonstop run from Key West, Fla., to Isla Mujeres, Mexico, on a Mercury Verado-powered 39-foot Sea Vee boat to record an episode of “Spanish Fly.” The demanding trip provided great adventure for Wejebe and his viewers, and great footage for Mercury.

“That trip really helped drive home to his followers how reliable and powerful the new Verado was,” said Steve Miller, product manager for Mercury’s large outboards. “He believed in our products and ran them with pride for well over a decade. We were fortunate to have such a talented and respected outdoorsman on our team.

“He was the kind of guy folks loved to hang around – soft-spoken, eloquent and very genuine. Those traits carried over into his shows, which is what helped set them so far apart from the rest.”
 

Related Posts





NMMA Canada’s Day on the Hill event hits a new high in 2024

CMRA

While the Day on the Hill lobby session has been a key activity for NMMA Canada for many years now, I feel that the event hit a new high in the 2024 session in Ottawa on May 27 and 28th.

Lead by Executive Director Marie-France MacKinnon and executed by her team and their public affairs firm, BlueSky Strategy Group, the results were impressive. The NMMA Canada Board of Directors were organized into teams with business interests and special skills matched up to politicians and senior bureaucrats to most effectively present the marine industry’s agenda of issues. 

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

Read More


Compass works when electronics don’t

Hubbell-Marine Stainless steel outlet covers

Even in the event of an onboard power failure, a Ritchie Navigation SuperSport Helmsman SS-1002 magnetic compass still works. Plus, when the vessel is moving slowly in fog or while trolling, it can do something a GPS can’t: show the actual heading in real time. As a back-up to modern electronics, it’s a vital navigational tool that belongs on every commercial and recreational boat.

Read More