2012 Best Ideas Award Presented
At an awards lunch on Wednesday during the Marine Dealer Conference & Expo, Courtney Chalmers of Boat Trader and Mike Davin of Boating Industry magazine presented Bob Pappajohn of M&P Mercury Sales with the award for the Best Idea of the year.
Pappajohn's Burnaby, British Columbia-based dealership won for its efforts to sell to non-traditional boater populations. This included outreach to the Chinese community through interpreters, ambassadors and advertising written in their native language.
