West Marine Names Navico
 Vendor of the Year

 

Navico, an industry leader in recreational marine electronics and the parent company to the Lowrance, Simrad Yachting and B&G brands,  announced today that it recently received the West Marine Vendor of the Year Award, presented at the company’s 2011 Annual VIV (Very Important Vendor) Conference. West Marine awarded Navico the top honor for consistent excellence in collaboration, product quality, sales growth and excellent customer service. In addition, Navico Sales Manager Steve Hamber was presented with the Sales Representative of the Year award.

“Navico is honored to be named Vendor of the Year by West Marine,” said Louis Chemi, chief operating officer, Navico Americas. “This is a huge testament to our entire team and organization.”

“Along with a re-energized approach toward best-in-class customer service, Navico has spent the last three years aggressively launching new products that lead the marine-electronics industry through innovation. West Marine’s Vendor of the Year recognition, combined with a similar award from Big Rock Sports earlier this year, help confirm that we are meeting and exceeding our goals for dealer and consumer satisfaction,” Chemi continued.

With headquarters in Watsonville, California, West Marine is the largest specialty retailer of boating supplies and accessories with more than 320 company-owned stores located in 38 states, Puerto Rico and Canada and three franchised stores located in Turkey.

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